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Tag: programmatic media buying
Blog, Performance
Our Five Big Digital Marketing Predictions for 2019
We may also see the merger of public “brand name” supply- and demand- side companies to try to vertically integrate, as well as some surprising market exits, either through failure or a face-savin...
Blog, Performance
Understanding Programmatic: Your Company and Career May Depend On It
We all face choices throughout our lives whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than hire a painter, or spackle the ceiling ourselves instead of...
Blog, Performance
ANA Report Highlights Rise Of In-House Programmatic Advertising
According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the...
