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Tag: Retargeting

Blog,  Performance

TIL: Ghost Ads

The PSA methodology, however, requires paying for impressions just to know that you could have won. That gets expensive. The PSAs may also be invalid because today’s machine learning models will...

Blog,  App Installs & Engagement ,  Purchases & Bookings

What Ecommerce and Gaming Advertisers Can Learn from Each Other

Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquir...

Blog,  Purchases & Bookings

The 4 Stages of Retargeting Emotion for Consumers

With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow of online ads. But that frequency has become an issue for consumers who feel inundated w...