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The PSA methodology, however, requires paying for impressions just to know that you could have won. That gets expensive. The PSAs may also be invalid because today’s machine learning models will...
Gaming and ecommerce companies may appear to be distinct and separate industries, but they’re united in one goal: getting consumers to take action online. Like all businesses, both aim to acquir...
With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow of online ads. But that frequency has become an issue for consumers who feel inundated w...
How Hopscotch Profitably Grows Online Sales with Facebook [Success Story]
Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising
Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]
Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond
Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization
Vital Ecommerce Advertising Strategies for the Back-to-School Shopping Season
‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers
The Language of Retargeting: Personalized & Scalable Social Media Advertising Strategies
The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook [eBook]
APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]
Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]
Email Marketing and Facebook Advertising: The Unbeatable Ecommerce Power Couple
5 Simple Ways to Increase Sales and Maximize Revenue with Facebook Dynamic Product Ads
Give Your Dynamic Product Ads The Competitive Edge With Nanigans Advertising Automation
Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising
The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014
Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs