Nanigans Releases Support for Facebook Mobile Advertising
New Nanigans Ad Engine™ Feature Enables Marketers to Reach Facebook Users on Their Mobile Devices
June 18, 2012 – BOSTON, Mass. (BUSINESS WIRE) – Nanigans, Inc., a Facebook® performance advertising company focused on helping marketers maximize ROI, released a new mobile advertising feature that enables marketers to reach Facebook users on their mobile devices.
Last week Facebook announced the ability for advertisers to purchase Sponsored Stories in News Feeds specifically on mobile through its Ads API. Nanigans, an initial Facebook Ads API developer and Preferred Marketing Developer, has developed and integrated this capability into its Ad Engine™ platform. Nanigans customers can now select to deliver Sponsored Stories exclusively to Facebook mobile News Feeds.
“Over half of Facebook’s 901 million active users visit the social network on mobile devices, and American smartphone subscribers alone spend on average more than 14 minutes a day on Facebook on their phones,” explained Ric Calvillo, co-founder and CEO of Nanigans. “The mobile marketing opportunity is impossible to ignore, and we’re excited to provide large-scale advertisers the ability for the very first time to reach Facebook users on the go.”
This Nanigans mobile advertising feature is incorporated as a new targeting field in its Ad Engine. Marketers can indicate whether to deliver Facebook Sponsored Stories to mobile News Feeds, desktop News Feeds, or both. Marketers can leverage Nanigans’ advanced Sponsored Story targeting capabilities alongside mobile News Feed delivery. For example, marketers have the ability to target Sponsored Stories to Facebook users on mobile devices based on their demographics, including gender, age range and geographies.
Marketers can benefit from the Ad Engine’s automated optimization capabilities and robust reporting dashboard to understand how Facebook users are engaging with their brand or application in Facebook mobile News Feeds. The Ad Engine allows marketers to track and optimize their mobile advertising efforts on Facebook from impression and click all the way through the marketing funnel.
To learn how mobile advertising on Facebook can benefit your business, contact: firstname.lastname@example.org.
About Nanigans, Inc.
Nanigans offers a fully-automated Facebook performance advertising platform that maximizes ROI. The company’s Ad Engine™ automates the labor-intensive process of managing and optimizing large-scale Facebook Advertising campaigns, measuring beyond the click to meet specific business goals: from driving Likes and app installs to registrations, word-of-mouth referrals and purchases.
Every day Nanigans delivers over 1 billion Facebook Ad impressions that drive over 1.5 million performance events. Founded in 2010 as an initial Facebook Ads API developer and backed by Avalon Ventures, Nanigans is located in the heart of Boston, has more than 50 employees and is growing rapidly. To learn more, visit: www.nanigans.com.
Facebook® is a registered trademark of Facebook, Inc.