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Nanigans – Advertising Automation Software

7 Essential Facebook Advertising Tools for Driving Digital Revenue

This article originally appeared on Social Media Today.  If you’re launching a new Facebook advertising campaign, you’ve probably developed all the creative materials you need to build a solid social advertising foundation. But images and copy aren’t enough on their own - you need the right tools to craft an effective campaign. If you want to increase return on ad spend (ROAS), expand the reach of your campaigns and increase marketing revenue, these Facebook advertising tools will help you get the […]

The Instagram Advertising Resources Marketers Need to Read

Instagram has quickly grown into a vital and powerful platform for direct response advertising. Over 1 million advertisers have discovered the value of pushing campaigns to Instagram’s massive audience of 700 million users. If you haven’t yet explored the advertising potential of Instagram, now is the time to include the photo-sharing platform in your marketing plans. Make the most of your Instagram advertising campaigns with the following resources to help you craft ads that capture the attention of your audience […]

featured image - q1 2017 facebook advertising benchmarks slideshare

Q1 2017 Facebook Advertising Benchmark Report [SlideShare]

Profit-driven advertisers started off 2017 with high returns on ad spend and an increased investment in Facebook as a core growth channel. As shown in the Q1 2017 Global Facebook Advertising Benchmark Report, Nanigans advertisers are continuing to find value in Facebook as they explore mobile, dynamic ads, Facebook Audience Network, and more. Learn which advertising trends emerged in Q1 and will continue to dominate throughout 2017 in the SlideShare below. Q1 2017 Benchmark Report: Mobile Surges as Advertisers Generate […]

Who’s Hiring in Growth Marketing: Square, Gwynnie Bee, Airbnb

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Digital Ad Operations Specialist, Square (San Francisco) Company Brief Square helps anyone take care of their […]

featured image - q1 2017 fb earnings call recap

Recap: Facebook’s Q1 2017 Earnings Call

As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook. Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.   Yesterday’s Facebook earnings call similarly reflected the continued growth […]