Menu

Nanigans – Advertising Automation Software

Nanigans Partners with Lithium to Unite Best-in-Class Solutions for Paid, Earned, and Owned Social Media

Through a new partnership with Lithium, Nanigans is deepening its commitment to arming in-house advertising teams with the most powerful solutions for driving growth with social media. Today’s most successful digital advertisers recognize that social media isn’t just a high-value advertising channel for acquiring new customers and generating sales. Taking a holistic approach, they’re also harnessing the power of social media to engage customers with organic marketing — all designed to foster stronger customer relationships. Lithium Social Media Management is […]

featured image - back to school best practices

Vital Ecommerce Advertising Strategies for the Back-to-School Shopping Season

The 2017 back-to-school shopping season is slated to be bigger than ever. According to eMarketer, this year’s retail and ecommerce sales will reach an estimated $857.18 billion in just July and August, a 4% increase over last year. eMarketer predicts that this year’s back-to-school shopping season will account for an astonishing 17% of total retail sales for the year. That means online retailers must be prepared with finely-tuned ad campaigns that will catch the attention of parents and students looking to […]

Feature Image - Facebook Video Advertising Rewind SlideShare

Facebook Video Advertising Rewind: Benchmarks and Trends [SlideShare]

As highlighted by Facebook’s Chief Operating Officer Sheryl Sandberg in the company’s Q1 2017 earnings call, video is key for social advertisers, especially retailers. According to Sandberg: Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better idea of what to expect from video advertising this year, take a look at this SlideShare of last year’s […]

Featured image - retail retargeting strategies

3 Essential Retargeting Strategies for Driving Sales

This article originally appeared on IBM’s Watson Customer Engagement.   In today’s busy and distracting digital world, retargeting is essential for retailers looking to capture all possible revenue. Retargeting strategies can help retail advertisers reach customers who may have browsed items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a purchase. To effectively harness the power of retargeting to drive sales, make sure you follow […]

featured image - Mary Meeker Report Takeaways

Mary Meeker’s 2017 Internet Trends Report: What Advertisers Need to Know

Every year, marketers excitedly wait for Mary Meeker and KPCB to release the annual Internet Trends report. Like in years past, the 2017 report provides insightful information on rising digital marketing trends that will likely dominate the industry in the future. So what findings are in this year’s report, and what does it mean for the future of your social advertising campaigns? Find out with the three takeaways below. 1. The acceleration of mobile continues Mobile continued to dominate online […]