Nanigans formally announced support for Sponsored Results last week, releasing a new Ad Engine feature that enables customers to purchase advertising in the Facebook search box. Receiving a large number of queries every day from people searching on Facebook, this new feature allows advertisers to drive awareness and discovery of their app or brand alongside related apps and pages.
While still early, initial results from Facebook search Sponsored Results campaigns run through our Ad Engine show the promise of the Facebook search opportunity. The below early results were initially featured on MediaPost, Business Insider, Ad Exchanger and TechCrunch.
Relative Click-Through Rate
Early Nanigans results show that on average Sponsored Results have 23 times higher clickthrough rates (CTRs) than Marketplace Ads. In some instances, Nanigans is seeing CTRs for Sponsored Results exceed 3%.
Relative Cost Per Click
Early Nanigans results show that on average Sponsored Results have 78% lower cost-per-clicks (CPCs) than Marketplace Ads.
Relative Install Rates
For Facebook app developers and publishers, early Nanigans results show that on average Sponsored Results have 14% higher install rates than Marketplace Ads.
To learn how Facebook search Sponsored Results can help your business, contact firstname.lastname@example.org.