Facebook Ad Types Cheat Sheet [Infographic]

Chicago Cubs first baseman Mark Grace is famous for saying “If you’re not cheating, you’re not trying hard enough.” In the spirit of making life a little easier for everyone, we’ve created a Facebook Ad Types Cheat Sheet.

Facebook recently revamped the visual design of desktop ads in the right-hand column to improve user experience, making now the perfect time for a creative spec refresher. Our newest Facebook infographic provides an at-a-glance reference to the formats we find our customers using most at Nanigans.

Use this resource to:

  • Easily distinguish between desktop and mobile ad products
  • Find the recommended image and text creative specs to help your Facebook ads look their best
  • Boost the effectiveness of your campaigns based on tips and tricks we’ve discovered over the years

Take a closer look at the infographic below, and be sure to click here for the full-size version. If you’re looking for a complete overview of all of Facebook’s ad inventory, click here.


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All ad types and guidelines are subject to change.