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Nanigans – Advertising Automation Software

Beyond the Login: A Look at Nanigans Ad Automation Training

Henry Ford’s words describe how we view the onboarding of customers at Nanigans. In the beginning, we set up a call to kick off the partnership. We discuss where the client’s been and where they want to go. And then we spend the next 90 days training and educating the client on how to get the most from our software. No two customers are the same, so planning ahead is crucial to ensuring success. A few questions we’ll ask ourselves […]

The ABCs of Efficient Campaign Pacing: Part Three

In the past few weeks we’ve talked about the number of Active Ads within your campaign, and how to limit your Bids and Budgets. This week, we’ll walk through the last two letters in the “ABCs” of making sure your campaign daily budget is paced properly: “C” is for Calendar When consumers are left to their own devices (pun intended), they are far more active within the online marketplace. That is to say, when the average user is at work, […]

Mobile App User Acquisition: Google Play vs. App Store

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’ve launched a series of blog posts, affectionately titled “Versus.” Here we will discuss two powerful discovery platforms, and how each can help app developers boost user acquisition. There’s an app for everything these days. Want to improve your tooth brushing skills? There’s an app for that. Want to send your friend a […]

5 Ways Ad Automation Software Makes Mobile App Install Campaigns Easier

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. Mobile app install advertising typically requires a ton of data uploads and downloads, not to mention methodical creative testing. But the good news is, you’re alive in 2015, and tech can take on all that manual labor. Bidding automation means you only have to set things up right the first time. Once launched, campaign settings are flexible; you are free to start out with a […]

The ABCs of Efficient Campaign Pacing: Part Two

Cranking up a new campaign can be tempting. Once you’re given a fresh batch of creative and a promising audience to test it out on, it’s time to step on the gas, right? Blowing through daily budget too quickly is something that happens to a lot of advertisers; luckily, pacing can be evened out if you follow a few simple steps. Last week we discussed limiting the number of Active Ads within your campaign to those with high performance using […]