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Nanigans – Advertising Automation Software

Advertising SaaS: Behind Ad Tech’s Growth to $100B in 2020

A recently released report from independent consulting firm Technology Business Research projects that ad tech revenue will increase from $30B in 2015 to $100B in 2020 — a 300%+ increase over a 5-year span. According to MediaPost, this rapid boost in revenue is a clear reflection of “advertisers’ continued shift toward digital formats and the rise of self-serve platform offerings.” To formulate the $100B figure, the consulting firm evaluated vendors from four different segments — data management platforms, demand-side platforms, ad […]

Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API

The Nanigans Reporting API enables you to get full access to your campaign summary and transaction-level data in a way that is transparent, flexible and customizable. With the Nanigans Reporting API you can: Extract data programmatically and monitor campaign performance in near real-time Quickly integrate and implement solutions Conveniently access cross-channel reporting via AdLevel and EventLevel methods to tailor your reports directly for your business – 24 hours a day, seven days a week Save time by automating complex and […]

Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Social Media Lead Generation: Do’s and Don’ts

Social media advertising provides marketers the opportunity to reach various audiences with services and products based on context — whether that’s a potential customer’s age, occupation, past behavior or current interests. The effectiveness of serving an ad to a particular audience hinges heavily on how good a performance marketer is at targeting the right people at the right time, but many more considerations come into play when lead generation is the goal of a campaign. From landing pages to lead […]

Optimize Mobile Clicks and Conversions with Direct Integration

Everyone knows that whatever marketing goals you have for your mobile app, you can’t meet them without leveraging the right data. In the early days of mobile app marketing, the only real way to get data out of an app for optimization was to install a Software Development Kit (SDK) so that the app would provide the data first hand through direct integration.  However, fast-forward to 2015 and today’s mobile app marketer has a number of options — such as […]