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Nanigans – Advertising Automation Software

3 Reasons To Invest In Facebook Mobile Advertising

No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why: 1. Mobile beats out desktop usage It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart […]

Recap: Facebook’s Q2 2015 Earnings Call

In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on: Stats and Facts Reach Facebook now has 1.49 […]

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch [Case Study]

Known for popular games like Tribal Wars 2, Elvenar, and Forge of Empires, InnoGames has attracted more than 150 million registered players since 2007. In the year that the company has been leveraging Nanigans advertising automation software, it has promoted five game titles to boost user acquisition and scale campaigns across desktop and mobile—both iOS and Android. What sets InnoGames apart from other game publishers is a specialty in strategy games with highly loyal fan bases. In fact, some of […]

Nested Lookalike Audiences: How To Avoid Two Major Digital Advertising Pitfalls

A few months ago, we posted about the powerful effects of pairing Facebook’s Custom Audiences (people who have expressed interest in your brand) with Lookalike Audiences (people who behave similarly to the aforementioned cohort). Our direct response customers are seeing a lot of success with this combination, and it comes highly recommended as a best practice from our account managers. However, there is one major caveat to the approach that all digital marketers should be aware of: Cannibalization. Say you’re […]

How Online Retailers Can Avoid Mobile Shopping Cart Abandonment

You select an eye-catching image. You pair it with some great copy. You match your ad to a worthy mobile audience. You deploy the campaign. You get a lot of clicks, but your conversion rate is low. Puzzled? You’re not alone. According to MarketLive’s latest Performance Index, mobile phone ecommerce traffic surged 269% in Q1 2015, but 90% of smartphone carts were abandoned. How can online marketers avoid the curse of cart abandonment? We’ve gathered a few stats from UPS’s […]