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Nanigans – Advertising Automation Software

Optimized Bidding: Tips For Turning Around Low-Volume Ad Spend

A big question for many digital marketers is what event to optimize bids towards on Facebook, Twitter and Instagram. Most advertisers just choose the most important metric to them, whether it is subscribe, purchase, or register. Unfortunately, many social platforms heavily depend on data from that specified event’s activity within the last 24 hours. If that event isn’t getting a lot of activity, advertising volume may suffer. Most online marketers share a common goal: to scale spend while maintaining campaign […]

The Playbook: Scaling Digital Advertising Success

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. In this episode of The Playbook, a fan writes in: “We had a very successful global launch. How do we maintain our advertising campaign’s success online?” Click below for Senior Product Specialist Erik Mansur’s discussion of the two different phases in […]

Featured Image - Twitter Lead Gen Advertising

4 Companies Generating Leads With Outstanding Twitter Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  It’s a good time to be a lead gen advertiser on Twitter. With over 320 million monthly active users, odds are you’re likely to find your target audience — whether that’s students looking for an online education platform or new car buyers who need insurance. Mobile-friendly ad units, call-to-action (CTA) buttons and screen-popping formats like video mean that advertisers have plenty […]

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization [Case Study]

After seven years and more than 10 million active players, Playkot has achieved worldwide success as one of Russia’s leading game developers. Games like SuperCity and Warzone are undeniable hits, but there’s still enormous opportunity for continued growth. Playkot’s in-house digital advertising team plays a critical role in taking the company to the next level, driving more revenue at an ever-increasing scale. What’s the strategy behind their success? Increasing revenue at scale Playkot partnered with Nanigans because they saw massive […]

Recap: Facebook’s Q1 2016 Earnings Call

As highlighted in our Q1 2016 Global Facebook Advertising Benchmark Report, marketers continue to invest more in video ads on Facebook—especially on mobile—to achieve their direct response performance objectives. In North America, 26% more mobile ad spend was allocated to video formats in Q1 2016 compared to Q4 2015. In the Asia-Pacific market, the quarter-over-quarter spend share increase was even higher at 45%. Overall, the share of mobile ad spend to video formats grew across all major verticals, with gaming exhibiting the largest increase. Yesterday’s […]