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Nanigans – Advertising Automation Software

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Essential Resources for Social Video Advertising

Video’s dominance on social media shows no signs of letting up. This engaging, mobile-friendly medium is quickly becoming an advertising essential on social sites like Facebook, Instagram and Twitter. In fact, Facebook video ad budgets rose an astonishing 119% year-over-year between Q4 2015 and Q4 2016. There are many reasons why forward-thinking marketing teams are making video a key part of their advertising strategy. Find out what makes video such an appealing ad unit option by exploring the essential resources below. […]

Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Online Acquisition Marketing Manager, Lyft (San Francisco Company Brief Lyft is a peer-to-peer transportation platform that […]

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Travel Ads That Go the Extra Mile on Facebook, Instagram and Twitter

Ready for your social ad campaigns to take flight? Advertisers working in the travel industry have many creative options to help them increase bookings and sales. Here’s how to craft travel ad creative that will resonate with audiences on Facebook, Instagram and Twitter. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Hotels.com drives home its deal Ads are more memorable when they’re single-focused. Trying to cram every benefit […]

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Essential Resources for Facebook and Instagram Dynamic Ads

Advertisers in every vertical are increasingly harnessing the power of Facebook’s dynamic ads. In Q4 2016, dynamic ad share of total ad spend increased 164% year-over-year among advertisers using Nanigans software. What is it about dynamic ads that is so appealing to marketers? Find out by exploring the essential resources below. The basics of dynamic ads Dynamic ads are ideal for reminding customers of products or services they may have browsed on your site and motivating them to complete online […]

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In-House Advertising: The Future of Performance Marketing

This article originally appeared on IBM’s THINK Marketing blog. Is your agency taking advantage of you? A recent bombshell report from the Association of National Advertisers (ANA) found that problematic practices such as rebates between media companies and agencies, markups as high as 90%, and dual rate cards are pervasive among agencies; often at the expense of clients’ best interests. In response to growing dissatisfaction around this lack of transparency, nearly two-thirds of top US advertisers are planning to review their creative […]