Nanigans – Advertising Automation Software

The Marketing Executive’s Guide to Recruiting In-House Digital Advertising Talent [eBook]

The many benefits of in-house advertising are clear to marketers looking for an alternative to agencies and middlemen. From the more obvious (upfront cost savings and transparency) to the more subtle (direct connection with customer behavior and increased responsiveness to marketplace opportunities), innovative companies are finding concrete value in making the switch. Picking the right advertising automation software is a key factor in achieving in-house advertising success, but recruiting the right people to handle budget, run campaigns, and optimize performance is […]

6 Reasons Why Facebook Marketers Are Flocking to Dynamic Product Ads

We’ve written a lot about some massive shifts in the marketing industry – first, away from traditional print and TV advertising toward programmatic, and second, away from the old agency model toward in-house advertising teams. Another significant shift has been an increasing focus on direct response, where once the majority of digital ad spend was funneled toward branding campaigns. Facebook’s new offering, Dynamic Product Ads, is the latest in a series of offerings from publishers that provide advertisers with powerful […]

Why You Should Take Advantage of Facebook’s Multicultural Affinity Targeting

The United States is becoming more multicultural each year. According to the latest Census, Hispanics, African Americans and Asian Americans make up one-third of the current US population, and minorities are on their way to becoming a majority of Americans by 2043. Marketers are increasingly recognizing the business imperative behind targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a […]

Mobile Gaming in the News: ChinaJoy, Tokyo Game Show & More

Read any gaming publication today, and it’s clear that the games industry is undergoing massive changes. Who’s playing games, and how they’re playing them, is evolving. As the industry mobilizes for mobile, it’s also seeing gamer demographics shift. To help app developers figure out what these changes mean, we’ve compiled and summarized some of the major mobile gaming stories that have been making headlines the last few months. Read on to learn about the state of gaming today. Pew Research […]

Featured Image - Nanigans Tools for Scaling Instagram Advertising

Secrets to Achieving and Scaling Instagram Advertising Success

Digital marketers are just starting to dip their toes into the big pool of potential that is Instagram advertising. Already many brands have seen positive results by advertising to Instagram’s 400 million monthly active users. Yet if marketers want to scale these promising results, they need to know which tactics and targeting strategies work best so they can grow campaigns in a successful and sustainable way. Aside from real-time feedback on ad performance, the ability to customize metrics, iteratively build […]