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Nanigans – Advertising Automation Software

The Playbook: Conquering Analysis Paralysis

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Managing digital advertising campaigns can be empowering, exciting… and overwhelming. Which campaign KPIs should you be monitoring daily, and which can you filter out? In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur discusses the advertising metrics that most […]

Featured image - Entertainment Video Ad Creative

5 Digital Video Creative Tips For Entertainment Advertisers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers to take action. In fact, due to the interactive nature and effectiveness of the medium, programmatic digital video ad spend is expected to top $7.43 billion by 2017 in […]

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage […]

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, and targets style-savvy women across the globe. The goal A large proportion of Pomelo’s traffic comes from Facebook. The retailer wanted to convert those leads, boost its return on ad spend and minimize its cost per acquisition by reaching potential and existing customers efficiently. The solution Nanigans’ predictive optimization software helped […]

Instagram Advertising Benchmarks: Adoption Soars as Return on Ad Spend Grows [Report]

More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers. Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued rapid adoption and improved performance among marketers using Nanigans advertising automation software. Companies are finding success on Instagram driving real revenue growth—whether that’s from boosting a […]