Nanigans Named a Finalist for a 2013 MITX Innovation Award!
Nanigans is excited to announce we’ve been named a finalist for a 2013 MITX Innovation Award! MITX‘s (Massachusetts Innovation & Technology Exchange) Innovation Awards celebrates the innovations powering the future of marketing and revolutionizing the way we work and play. Nanigans’ Facebook advertising platform, Ad Engine, is up for the “Most Innovative Ad Technology”. MITX ...
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Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs
Facebook has just made it easier, faster and more effective for mobile advertisers to reach, remarket and reengage their customer bases. In its continued focus on solving challenges for the mobile industry, Facebook recently released a new custom audience solution designed specifically for mobile app developers: app user IDs. To date custom audiences have enabled marketers ...
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Introducing Dynamic Creative in the Facebook News Feed
Nanigans is excited to be the first Facebook Strategic Preferred Market Developer (sPMD) to support dynamic creative at the individual product SKU level for Facebook Exchange (FBX) in the News Feed. Advertisers now have a seamless way to remarket to people on Facebook by displaying the products they recently engaged with on their website. ...
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Attention NYC Marketers: Native Advertising Conference On 5/23
Wondering what the constant “native ad” conversations are all about? From Forbes, to eMarketer to AdWeek, native advertising is the hottest trend today everyone is talking about. But do you know where to start, or how to plan your strategy or how to scale your native ads program today? Probably not. That’s why we’re ...
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I Like You, But Not In That Way
Marc is a monthly contributor to AdExchanger, where this article was originally published. A parade of limousines filled with elaborately dressed high schoolers is a sure sign that prom season has arrived. The season evokes memories of confusion and awkwardness. Whether it happened to you or one of your friends, there’s no doubt you were familiar ...
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Tomorrow’s Predictive Lifetime Value Today
When Nanigans was founded back in 2010, it was founded under the principle that performance marketing at scale was inherently broken. At the time, there were a bunch of “digital advertisers” that were trying to understand all these new performance KPIs including CPM, CPC, CPL, CPA…etc. As we looked at all of these metrics, ...
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Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]
Nanigans’ Facebook Exchange (FBX) remarketing solution provides advertisers the ability to dynamically display creative at an individual, product SKU level. This empowers advertisers with a simple, hands-off method to remarket to people on Facebook with products they recently explored and engaged with. With intent already shown, the promise of dynamic creative lies in it providing ...
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Nanigans’ CEO, Ric Calvillo Takes the Stage at a Facebook Global Summit to Discuss the Preferred Marketing Developer (PMD) Program
Last week our CEO, Ric Calvillo took the stage for a question and answer session in front of Facebook employees and brand representatives to discuss the role PMDs play in Facebook’s ecosystem. Facebook’s summit was a two-day event were Facebook employees and brands gathered to discuss, you guessed it, Facebook. Ric Calvillo was invited ...
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