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The Essential Retail Advertising Resources Required for Success

Retail advertisers have a lot to keep track of when running a campaign on social sites like Facebook, Instagram and Twitter. Online sales in the US reached over $394 billion last year, and the market shows no signs of slowing down in 2017. This means that retail advertisers can miss out on a massive amount of revenue if they’re not employing the most impactful advertising strategies, using effective creative, or staying up-to-date on emerging trends. The resources below will help […]

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4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video. That’s where slideshow ads come in. This Facebook and Instagram ad unit makes it easy for advertisers to create video ads […]

Advertisers Are Betting Big on Instagram, and It’s Paying Off [Performance Snapshot Report]

Advertisers are betting big on Instagram thanks to higher ROI at scale. In many ways, Instagram has become an ideal platform for performance marketing. With more than 600 million users, it has enormous global reach. With compelling direct response ad products—from video to carousel ad formats—Instagram offers marketers an unparalled creative canvas to communicate and drive action. And with complete integration with Facebook’s industry-leading audience targeting, Instagram unlocks the ability to reach the right people with the right message at […]

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Social Advertising Benchmark Reports: How Do Your Ad Campaigns Stack Up?

How do your advertising results compare to your competitors? While many marketers are concerned about whether their advertising campaigns reach performance goals, they need to keep an eye on their industry-wide performance as well. That’s why Nanigans offers comprehensive benchmark reports. Each report leverages the Nanigans database of billions of digital advertising impressions to deliver comprehensive insight on which trends are dominating the social landscape. To determine how your advertising efforts measure up, take a look at the following collection […]

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The 2017 Advertiser’s Guide to Scaling Growth with Facebook and Instagram [SlideShare]

2017 is slated to be a huge year for Facebook and Instagram advertising. With 1.23 billion daily active users (DAU) on Facebook and over 400 million DAU on Instagram, advertisers have access to a massive audience with unlimited revenue potential. However, marketers need to evolve their advertising strategies to account for rising trends on either site. To help keep your team up-to-date and one step ahead of the competition, here are all the trends that will impact your Facebook and […]