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Nanigans – Advertising for Incremental Revenue

How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale

When Rue La La, an off-price online style destination, looked to grow net-new revenue from site retargeting, they turned to Nanigans for a new optimization strategy built on incrementality. The result? A dramatic increase in incremental revenue. Here’s how they did it. True measurement In order to accurately measure the lift in revenue from its retargeting programs, Rue La La abandoned the industry-standard, yet misleading, click and view-based measurement. This methodology does not take into account the organic baseline revenue […]

Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization

For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics.  Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising. Today, we’re thrilled to announce Nanigans Incrementality as part of our cross-channel Software-as-a-Service (SaaS) advertising platform. This provides marketers a complete software solution for measuring and […]

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3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. This trend shows all signs of continuing during the 2017 season as well. With smartphones and tablets playing such a huge role in holiday shopping, it’s essential that marketers equip their advertising campaigns to reach audiences on mobile devices. Try out the following tips for a […]

Who’s Hiring in Growth Marketing: Unique Influence, Boxed, Backstage

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Digital Advertising Strategist, Unique Influence (Austin, TX) Company Brief Unique Influence is a nimble digital […]

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Q2 2017 Facebook Advertising Benchmark Report [SlideShare]

Mobile advertising skyrocketed on Facebook in Q2 2017. According to Facebook’s recent revenue report, mobile advertising now commands an 87% share of all ad revenue. What’s driving this massive increase in mobile ad spend? Nanigans recently explored this shift in its Q2 2017 Facebook Advertising Benchmark report. Learn how advertisers are maximizing revenue growth on Facebook with the findings in the SlideShare below. Q2 2017 Benchmark Report: Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar from […]