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Nanigans – Advertising Automation Software

Inside the Toolkit of Today’s Best In-House Advertisers

The most forward-thinking companies today know that to achieve meaningful growth through digital advertising, even having an industry-leading team of marketing pros isn’t enough. Real results come from equipping data-driven advertisers with the most powerful tools for the job. At Nanigans, we know that taking control of performance marketing in-house with the right talent and the best software can pay off big. Achieving double your ROI goals or scaling your campaigns 10X in just four months doesn’t happen by chance. […]

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Conquer 2015 With Our Comprehensive Advertising Calendar

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better. Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy. February February 1: Super Bowl Sunday […]

New Year, New You: Lead Generation Advertising in 2015

The future is looking bright for US consumers. CNN Money reports that median household income continued its three-year climb in 2014, and the Harvard Business Review predicts an unemployment rate of 5% by July of 2015. An increase in income means more car purchases, credit card applications and online degree seekers, so a stronger economy is also good news for lead generation professionals. Q1 ushers in a brand new year, and with it, a chance for lead gen marketers and app […]