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Nanigans – Advertising for Incremental Revenue

The Inner Workings of Amazon Advertising [Infographic]

Amazon is known to millions as a brick-and-mortar killing, Whole Foods acquiring, on-demand cloud providing, online marketplace where you can buy anything, industry-disrupting juggernaut. But as an advertising platform? Not so much. But that’s changing fast. After generating $1.7 billion in ad revenue in 2017, Amazon topped that amount in Q1 alone with $2 billion. The company is still far behind the Facebook and Google duopoly, but its skyrocketing ad revenue in Q1 (a 139% year-over-year increase) is setting the […]

Marketing books

Seven Summer Reading Books for Marketers

The advertising business (and every other business really) is coming to terms with huge disruption. In the ad world, the culprit is the increasing dominance of Google, Facebook, and Amazon. But every industry has its “disruptors” and there’s no shortage of advice books on how to navigate a crowded and relentless digital world. Given the sheer volume of “business” books, it can be difficult to separate the wheat from the chaff. But the best books in this genre are worth […]

Incrementality retargeting

Calculating Incrementality: Bucking the Status Quo

When it comes to retargeting, most agencies and third-party providers have rigged the system in their own favor by claiming credit for revenue that would’ve come through organically. Behind the scenes, they’re engaging in “status quo retargeting.” This approach targets shoppers with high organic purchase rates and low incremental lift who are already planning on buying regardless of seeing an ad. The result? Third-party providers’ self-reported performance looks strong because they’re measured based on last-click attribution. But you, the advertiser, […]

2018 MITX Award

Nanigans Wins MITX Award for Most Innovative Ad Technology

We’re thrilled to announce that Nanigans took home the prize last night for The Most Innovative Ad Technology at the 22nd Annual MITX Awards. The award singled out Nanigans’ incrementality solution, which helps ecommerce marketers discover which consumers are most likely to be influenced by advertising. Brands can then dedicate ad spend to those consumers and stop wasting budget on consumers who would have purchased regardless of seeing an ad. Related post: How Rue La La’s In-House Advertising Team Grew […]

Programmatic trading desks

A Brief History of the Agency Programmatic Trading Desk [Infographic]

The birth of programmatic advertising can be traced to the late ’90s when the first ad networks appeared, and in 2000 when Google released AdWords. But programmatic as we know it today really took shape in 2005 when the first ad exchanges arrived, followed by the first DSPs (demand-side platforms) in 2007, Google’s acquisition of DoubleClick in 2008, the use of RTB (real-time bidding) in 2009, and the OpenRTB protocol’s release in 2010. Related post: Nickel and Dimed: The Programmatic […]