Nanigans – Advertising Automation Software

Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices. This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget. Related Posts: A […]

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4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

Q3 2016 was an outstanding quarter for Facebook advertisers. The top 20 ecommerce and mobile game advertisers using Nanigans ad automation software continued to see higher returns on ad spend at scale. Here are the four advertising tools and strategies that helped them achieve these impressive results. 1. Increase Ad Spend As ROI Rises Nanigans software has helped direct response marketers generate revenue from their advertising campaigns, prompting increased investment in Facebook advertising budgets. For the 20 highest-spending ecommerce and […]

2016 Holiday Ecommerce Facebook Advertising Preview [SlideShare]

What does this holiday season hold for retail advertisers? If Q4 2016 is anything like last year, it will be a profitable quarter for businesses — with record-breaking sales potential for forward-thinking Facebook advertisers. To help ecommerce advertisers capture high-value customers during the most competitive time of year, we’re sharing the purchase and ROAS trends that Nanigans advertisers experienced last holiday season, as well as takeaways to apply in Q4 2016. 2016 Holiday Ecommerce Facebook Advertising Preview from Nanigans Check Out […]

Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video and Dynamic Ads

Direct response advertisers on Facebook continue to realize higher returns for their business using Nanigans software. Their ability to generate more revenue at greater scale has prompted increased investment in Facebook advertising budgets during Q3 2016. For the 20 highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016. Meanwhile, these higher returns spurred those same advertisers to increase quarterly budgets by an average […]

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5 Stellar Facebook, Instagram and Twitter Ads From Mail Subscription Services

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Need toys for your dog, snacks for your office, or new clothes for your job interview? You can get all these things and more delivered straight to your door. Mail subscription services are all the rage these days, and nowhere is that more apparent than on social media. Advertisers for these services are using sites like Facebook, Instagram and Twitter […]