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Nanigans – Advertising Automation Software

Building a Foundation For In-House Advertising Success [eBook]

Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).   Related Posts: In-House Advertising in the News Marketing Moneyball: Why In-House Advertising Changes Everything [eBook] 10 Reasons Why Companies Are Taking Media Buying In-House Nanigans Heads to Grow.co’s Mobile User Acquisition Unlocked Event

Maintain the Balance: A Product Manager’s Manifesto

This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]

Facebook Bid Types: Maximizing Effective Reach

When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]

What is Nanigans?

Last month, Ad Age ran a poll titled “What’s the Worst Name in Ad Tech?” We were honored to be nominated, and disappointed to come in third place. We get “What is Nanigans?” all the time from friends and family. It’s a silly name, true, but also memorable, and not likely to be confused with the “Data,” “Ad” and “Media” names crowding the digital advertising space. While our sense of humor is obvious, we’re also incredibly serious about our software […]

An Insider Look at Ad Engine’s Ranking System

Have you ever wondered what sophisticated math underlies a complex ad automation platform like Nanigans Ad Engine? Surprisingly, the math that we use is intuitive even for people who have not cracked open a math textbook in a while. In this blog post, we’ll talk about one aspect of our approach. The problem with rating averages Think of the typical eCommerce site, which often features products that are sorted based on their ratings and reviews. Ranking by rating scores seems […]