Menu

Nanigans – Advertising Automation Software

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

4 Brands Using Color For Eye-Popping Facebook Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions. As we already explored […]

The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

If there is a day outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on — and see the best results from — last-minute Valentine’s Day shoppers. Below, you can see how 2015 ecommerce purchase rates from Facebook advertising rose by 47% during Valentine’s Day week, […]

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]