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Nanigans – Advertising Automation Software

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The Language of Retargeting: Personalized & Scalable Social Media Advertising Strategies

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Did a potential customer visit your website and leave before converting? They’re not gone for good! In fact, social sites like Facebook, Instagram and Twitter offer advertisers an easy way to retarget potential customers, lapsed users, and anyone else who may have interacted with your business previously. For inspiration on how to win back business and generate revenue through your […]

European Facebook Advertising Benchmarks Every Marketer Should Know [New Report]

Digital ad spending in Europe grew to €36.2 billion last year, and the opportunity for advertisers on Facebook has never been greater. With 338 million monthly active users in Europe, Facebook has become a primary digital advertising channel for commerce companies driving profitable growth among increasingly mobile consumers. The opportunity is huge for European and global advertisers alike, but strategic campaign segmentation is critical for high-ROI Facebook advertising in the region. Europe encompasses such a wide range of languages, cultures, […]

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Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

This article originally appeared on IBM’s THINK Marketing blog. It may be September, but your competitors already have snow, Santa and holiday gifts on their minds. As you plan your holiday season ad campaigns, knowing how customers will be shopping this year will help you reach them most effectively and stay ahead of the curve. Equip your campaigns to maximize sales and revenue with these data-backed recommendations: 1. Prepare For Weekday Purchase Waves Audience purchase behaviors shift during the holiday shopping […]

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The Complete Guide To Direct Response Advertising On Twitter [SlideShare]

Now is the perfect time to explore the potential of Twitter advertising. As Twitter live streams NFL games during the 2016 football season, a massive audience of mobile-friendly consumers will be flocking to the site to catch all the excitement. View this SlideShare to learn tips, tricks and strategies that will help your ads attract clicks and drive revenue for your business on Twitter.   The Complete Guide To Direct Response Advertising On Twitter from Nanigans Want to learn more […]

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How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]