Menu

Nanigans – Advertising Automation Software

The Statistics of Automated Stop Loss: Part Two

In part one of this series we introduced a realistic debate between performance marketer Prudence Marshal and her excitable colleague Bob Smith. The debate centered on the appropriate settings of the Stop Loss feature in their ad automation software. To understand the arguments, we conducted some simple statistics experiments and demonstrated the relationship between expected variance in conversion rate data and false alarms, by which the Stop Loss algorithms could end up pausing a perfectly good ad. Why false alarms […]

Why Social Media Ad Evolution Is A Digital Marketing Revolution

Think social media isn’t a sustainable digital marketing solution? Think again! With 74% of online adults using social networking sites, there are more eyes on social than ever before. Two big names in social media, Facebook and Twitter, have evolved to ensure that advertising on their sites will continue to be a precise and dynamic option for digital marketers. By continually expanding ways that marketers can reach targeted audiences, Facebook and Twitter are solidifying their position as the cornerstones of many […]

What Online Retailers Need to Know About the 2015 Back to School Shopping Season

Seasonal creep isn’t confined to Christmas anymore. Veteran online retailers who have been watching holiday season digital sales start earlier and earlier over the last few years have a new research and purchase window to keep an eye on: Back to school shopping. According to eMarketer, US online retail sales will increase 14.4% over the critical planning and purchasing months of July and August compared to the same period in 2014. Here’s what ecommerce companies – particularly apparel, home goods […]

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]

Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

As Facebook continues to create and retool a wide array of direct response ad products, ecommerce advertisers are better equipped to provide customers with the offers that are most valuable to them, in a way that encourages near-instant gratification. Nanigans ecommerce advertisers have had a great deal of success using link-based Unpublished Page Posts (UPP) in particular. Of course, not all campaigns are created equal. There are a number of considerations on the creative side that help improve the performance […]

// IT-2787 - Adding Adroll Pixel