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The State of Mobile, Part 1: Programmatic Buying & Retargeting

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile ad spend shows no sign of trickling — it’s on pace to grow another 75% in 2014. Along with social media, mobile has become the most exciting advertising channel for in-house digital marketers and agencies alike. Pure play mobile companies were the early mobile advertising proponents, and now industry heavyweights Facebook and Google have catapulted mobile advertising into the mainstream. […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

How to Use Cohort Analysis to Find Your Most Valuable Ads

Measurement and analysis is the backbone of any successful digital marketing strategy. But traditional analytics gives all visitors the same weight and as a result, lack insight into how people behave over time. Measuring this behavior and common characteristics among groups of users can lead to insight that helps drive campaign strategy. This is why cohort analysis should be a key tool when you are measuring any marketing campaign. First, let’s define the term: Cohort analysis is a subset of […]

Local Focus is the Next Big Thing for eCommerce

As our marketing intern Shaun attested in last week’s post on millennials, mobile is the new black. And it’s not just the “digital native,” 18-34 set that’s hooked; eMarketer projects that 1.75 billion people worldwide will have a smartphone by the end of 2014. With more people using their mobile devices to visit apps like Facebook and Twitter instead of browsing the Web, there’s never been a better time to advertise on social media — and leverage the location-based functionality […]

Q1 2014 Facebook benchmarks

Nanigans Releases Q1 2014 Facebook Advertising Trends Report

Nanigans is releasing  a Q1 2014 Facebook Advertising Trends Report today for advertisers on Facebook. The report provides key metrics and insights for performance marketers and CMOs looking to maximize their Facebook advertising return on investment (ROI). By optimizing campaigns, targeting new audiences and investing in high quality ad creative, advertisers have the opportunity to drive more relevant traffic and improve their bottom line. Key findings from the report:   Related Posts: Social Marketing Goes Mainstream, Budgets Increase 50 Best […]