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Nanigans – Advertising Automation Software

2014 Holiday Shopping Trends in 10 Charts [SlideShare]

With the holiday season in full swing, people are busy hunting down the best deals on the latest products. The National Retail Federation forecasts a 4.1% increase in holiday sales this year, while Shop.org foresees an 8-11% increase in online sales. Similarly, Deloitte projects a 4-4.5% increase in holiday sales and a 13.5-14% increase in online and mail order sales. ComScore anticipates a 16% increase in eCommerce sales this holiday season. In all likelihood, holiday shoppers will be spending more this […]

How To: Maximize Your Ad Budget

According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015. As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise? We’ve rounded up some of […]

A Coming of Age Moment For Social Advertising

In case you missed it, TechCrunch covered our announcement of extending Nanigans software to mobile ad exchanges with an article titled “Facebook’s Top Ad Seller Nanigans Expands To Twitter’s MoPub After Hitting $500M A Year In Spend.” In the words of tech journalist Josh Constine, “The Nanigans expansion beyond Facebook is somewhat of a coming of age moment for social advertising.” There are several reasons why our integration with a mobile exchange is such big news for digital marketers; here are a […]

The Future of Real-Time Bidding is In-House [White Paper]

The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years. Related Posts: Passport to Profit: The Massive Mobile Opportunity for Travel Marketers VentureBeat’s Mobile Summit: The Future is Now The Role Social and Mobile Plays in Travel Bookings A Coming of Age Moment For Social Advertising

Nanigans Extends Its Multichannel Advertising Automation Software to Mobile Exchanges; Announces Partnership with MoPub

Global Performance Marketing Leaders Wooga, Joss & Main and More Leverage Multichannel Solution BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc. is extending its market-leading advertising automation software to mobile exchanges – today announcing its partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. The move offers in-house marketing teams a powerful end-to-end advertising solution to reach people as they move across devices and today’s most valuable social and mobile channels. Extending Nanigans software to MoPub’s exchange is […]