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Nanigans – Advertising Automation Software

Facebook Advertising For Beginners: Best of Bundle

Nanigans may have a silly name, but we’re serious about our automated advertising solutions. Ad Engine is sophisticated software that delivers over one billion impressions a day backed by a complex bidding algorithm and predictive lifetime value tools. When it comes to strategy, our account managers have years of experience in setting up, testing and optimizing direct response campaigns on social media. However, they all started out as beginners at one point — and the world of advertising technology moves […]

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Action! How to Choose the Video Ad That’s Right for You

Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists aren’t the only ones taking advantage of this medium to inspire action; marketers have been experimenting with video ads too. Fast Forward on Video Ad Potential eMarketer projects that digital video ad spending in the US will steadily increase over the next several years, reaching $12.27 billion (or […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]

How to Apply the Conversion Funnel to Your Facebook Ad Campaigns

Any marketer or salesperson worth his or her salt is well-acquainted with the “marketing funnel” (sometimes called the “purchase funnel”), a system for categorizing leads based on where they stand in the buying process and delivering content or calls-to-action accordingly. What you say to someone unacquainted with your brand is, of course, very different from the messages you would send to someone with 15 of your items in his abandoned shopping cart. But, even for marketers who are thoroughly familiar […]