Blog

June 19, 2013 CMO Strategy, Mobile

Evolution in Mobile Advertising [SlideShare & eBook]

The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the three driving forces of change in mobile advertising: 1. Targeting is no longer inferred or limited to ...

June 17, 2013 Data, Case Studies & Insights

How Page Post Ads in News Feed Drive Direct Response and ROI [Study]

Countless marketers are spending millions of dollars on direct response advertising, achieving exceedingly positive ROI’s. To this point, we’re seeing that Facebook advertisers with direct response goals are increasingly leveraging Page post ads in News Feed––where people spend the bulk of their time on Facebook. In the past month, Nanigans conducted a study across ...

June 14, 2013 Blog, Data, Case Studies & Insights, Social Media

Stanley Cup Fever: Who Wins on Facebook?

Our Boston based headquarters has been in a flurry of excitement with Bruins fever. The city erupted after the last minute victory over the Toronto Maple Leafs and we were thrilled when the Bruins swept the Pittsburgh Penguins. Now that we’ve reached the Stanley Cup Finals against the Chicago Blackhawks, our Bruins fever has ...

June 13, 2013 Social Media

The Day Facebook Changed for Marketers

This article was originally published on the MITX Blog. For performance marketers, Facebook changed forever this past May. Nanigans was invited to speak at Facebook’s 2013 Global Sales Conference, in which the company provided an update to its entire sales organization about the past, present and future of Facebook marketing. The typical agenda for these ...

June 12, 2013 Data, Case Studies & Insights

Ecommerce Case Study: Interest Targeting Scales Delivery 3000%

When it comes to marketing/advertising, it’s often the little adjustments that lead to enormous changes (whether positive or negative), like shifting tectonic plates. Looking at performance marketing on Facebook, Nanigans recently constructed a study within the ecommerce vertical highlighting Facebook “targeting types” as being able to have such an impact on campaigns. Working with ...

June 10, 2013 Data, Case Studies & Insights

Ecommerce Case Study: Pixeling Reduces Cost Per Purchase by 8x

Nanigans, recently conducted a case study including multiple ecommerce customers testing the importance of pixeling, specifically at the “add to cart” phase of conversion. In total, the test included 8,862,375,162 impressions, split between campaigns operating with an “add to cart” pixel versus those without. Campaigns that included pixeling at the “add to cart” stage ...

June 07, 2013 Blog, Social Media

Facebook Simplifies Its Ad Formats. What Marketers Should Do Now

It’s going to be OK, don’t panic. Yes, sponsored stories have been a part of our lives as marketers for quite some time now. As we’ve come to learn, though, social ad units, especially on Facebook have a shelf life. For sponsored stories that time has come. Facebook’s announcement about sponsored stories going away ...

June 05, 2013 CMO Strategy

Mary Meeker’s Latest Internet Trends Report: 5 Insights for Facebook Marketers

Mary Meeker, the Kleiner Perkins Partner and oracle of the internet, has released her annual Internet Trends report. Some of her latest findings include the massive growth in global internet usage, the explosion of the mobile web and the rise of photo and video sharing. And she predicts the imminent rise of wearable computers. Highlighted ...