Nanigans – Advertising Automation Software

Why You Should Take Advantage of Facebook’s Multicultural Affinity Targeting

The United States is becoming more multicultural each year. According to the latest Census, Hispanics, African Americans and Asian Americans make up one-third of the current US population, and minorities are on their way to becoming a majority of Americans by 2043. Marketers are increasingly recognizing the business imperative behind targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a […]

Mobile Gaming in the News: ChinaJoy, Tokyo Game Show & More

Read any gaming publication today, and it’s clear that the games industry is undergoing massive changes. Who’s playing games, and how they’re playing them, is evolving. As the industry mobilizes for mobile, it’s also seeing gamer demographics shift. To help app developers figure out what these changes mean, we’ve compiled and summarized some of the major mobile gaming stories that have been making headlines the last few months. Read on to learn about the state of gaming today. Pew Research […]

Featured Image - Nanigans Tools for Scaling Instagram Advertising

Secrets to Achieving and Scaling Instagram Advertising Success

Digital marketers are just starting to dip their toes into the big pool of potential that is Instagram advertising. Already many brands have seen positive results by advertising to Instagram’s 400 million monthly active users. Yet if marketers want to scale these promising results, they need to know which tactics and targeting strategies work best so they can grow campaigns in a successful and sustainable way. Aside from real-time feedback on ad performance, the ability to customize metrics, iteratively build […]

5 Simple Ways to Increase Sales and Maximize Revenue with Facebook Dynamic Product Ads

The retargeting market is large — and growing rapidly. In order to keep pace with demand from digital advertisers, Facebook has released Dynamic Product Ads — a new ad unit that automatically promotes relevant products sourced from a brand’s catalog to customers who have shown an interest in them. The diagram below is a simplistic illustration of how the process works: Natural Use Cases for DPAs The potential of Dynamic Product Ads is clear, and there are infinite possibilities to […]

North American Holiday Guide

The Global Marketer’s Guide To North American Holidays

Want to expand your business to North America? Then you need to know about the many unique marketing opportunities that happen each month. While each country on the continent has its own individual holidays and occasions, there are many overlapping events and traditions that you can harness to drive sales and bring more attention to your business. Whether you hail from APAC, EMEA, or points beyond, here are all the holidays you should consider when building your digital advertising strategy […]