Blog

May 21, 2013 Campaign Management, Mobile

Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs

Facebook has just made it easier, faster and more effective for mobile advertisers to reach, remarket and reengage their customer bases. In its continued focus on solving challenges for the mobile industry, Facebook recently released a new custom audience solution designed specifically for mobile app developers: app user IDs. To date custom audiences have enabled marketers ...

May 20, 2013 CMO Strategy, Social Media

Introducing Dynamic Creative in the Facebook News Feed

Nanigans is excited to be the first Facebook Strategic Preferred Market Developer (sPMD) to support dynamic creative at the individual product SKU level for Facebook Exchange (FBX) in the News Feed. Advertisers now have a seamless way to remarket to people on Facebook by displaying the products they recently engaged with on their website. ...

May 20, 2013 Blog

Attention NYC Marketers: Native Advertising Conference On 5/23

Wondering what the constant “native ad” conversations are all about? From Forbes, to eMarketer to AdWeek, native advertising is the hottest trend today everyone is talking about. But do you know where to start, or how to plan your strategy or how to scale your native ads program today? Probably not. That’s why we’re ...

May 16, 2013 CMO Strategy

I Like You, But Not In That Way

Marc is a monthly contributor to AdExchanger, where this article was originally published. A parade of limousines filled with elaborately dressed high schoolers is a sure sign that prom season has arrived. The season evokes memories of confusion and awkwardness. Whether it happened to you or one of your friends, there’s no doubt you were familiar ...

May 16, 2013 Blog, CMO Strategy

Tomorrow’s Predictive Lifetime Value Today

When Nanigans was founded back in 2010, it was founded under the principle that performance marketing at scale was inherently broken. At the time, there were a bunch of “digital advertisers” that were trying to understand all these new performance KPIs including CPM, CPC, CPL, CPA…etc. As we looked at all of these metrics, ...

May 15, 2013 Campaign Management, Data, Case Studies & Insights

Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]

Nanigans’ Facebook Exchange (FBX) remarketing solution provides advertisers the ability to dynamically display creative at an individual, product SKU level. This empowers advertisers with a simple, hands-off method to remarket to people on Facebook with products they recently explored and engaged with. With intent already shown, the promise of dynamic creative lies in it providing ...

May 14, 2013 Blog, Company News

Nanigans’ CEO, Ric Calvillo Takes the Stage at a Facebook Global Summit to Discuss the Preferred Marketing Developer (PMD) Program

Last week our CEO, Ric Calvillo took the stage for a question and answer session in front of Facebook employees and brand representatives to discuss the role PMDs play in Facebook’s ecosystem. Facebook’s summit was a two-day event were Facebook employees and brands gathered to discuss, you guessed it, Facebook. Ric Calvillo was invited ...

May 08, 2013 Campaign Management, Data, Case Studies & Insights

News Feed Increases ROI of Facebook Exchange by 197% [Study]

Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts by extending inventory from the right-hand side of Facebook into the News Feed – the place where people spend the bulk of their time on Facebook. ...