Blog

May 16, 2013 CMO Strategy

I Like You, But Not In That Way

Marc is a monthly contributor to AdExchanger, where this article was originally published. A parade of limousines filled with elaborately dressed high schoolers is a sure sign that prom season has arrived. The season evokes memories of confusion and awkwardness. Whether it happened to you or one of your friends, there’s no doubt you were familiar ...

May 16, 2013 Blog, CMO Strategy

Tomorrow’s Predictive Lifetime Value Today

When Nanigans was founded back in 2010, it was founded under the principle that performance marketing at scale was inherently broken. At the time, there were a bunch of “digital advertisers” that were trying to understand all these new performance KPIs including CPM, CPC, CPL, CPA…etc. As we looked at all of these metrics, ...

May 15, 2013 Campaign Management, Data, Case Studies & Insights

Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]

Nanigans’ Facebook Exchange (FBX) remarketing solution provides advertisers the ability to dynamically display creative at an individual, product SKU level. This empowers advertisers with a simple, hands-off method to remarket to people on Facebook with products they recently explored and engaged with. With intent already shown, the promise of dynamic creative lies in it providing ...

May 14, 2013 Blog, Company News

Nanigans’ CEO, Ric Calvillo Takes the Stage at a Facebook Global Summit to Discuss the Preferred Marketing Developer (PMD) Program

Last week our CEO, Ric Calvillo took the stage for a question and answer session in front of Facebook employees and brand representatives to discuss the role PMDs play in Facebook’s ecosystem. Facebook’s summit was a two-day event were Facebook employees and brands gathered to discuss, you guessed it, Facebook. Ric Calvillo was invited ...

May 08, 2013 Campaign Management, Data, Case Studies & Insights

News Feed Increases ROI of Facebook Exchange by 197% [Study]

Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts by extending inventory from the right-hand side of Facebook into the News Feed – the place where people spend the bulk of their time on Facebook. ...

May 08, 2013 Company News, Social Media

Nanigans Expands to Europe with New London Headquarters

Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market London, UK —Nanigans, Inc., the lifetime value based advertising technology company, today announced the opening of a European headquarters to support their rapidly growing international business. The expansion reflects the company’s passion for unparalleled customer service as well as its interest in ...

May 07, 2013 Blog, CMO Strategy

4 Reasons Why You Should Work with a Strategic Preferred Marketing Developer (sPMD)

Facebook defines the Preferred Marketing Developer (PMD) program as “a community of best-in-class developers focused on making social marketing easier and more effective”. PMDs help companies navigate Facebook’s marketing ecosystem; all PMDs have been accredited by Facebook to provide services like Fan Page content management, native advertising, retargeting, and app development and management. The ...

May 06, 2013 Social Media

Attention Advertisers: Facebook Is No Longer Social Marketing. It’s Performance Marketing.

Facebook held it’s 2013 PMD Conference in Menlo Park last week, featuring over 250 partners from PMDs and sPMDs around the globe. Employees from Facebook spoke from both a marketing and product perspective. The conference was high energy, well prepared and sparked us to provide an update on the state of advertising on Facebook. Advertisers ...