Nanigans – Advertising Automation Software

Retailers Increase Average Order Value & Purchase Rates on Facebook Mobile this Cyber Monday

Ecommerce advertisers using Nanigans generated terrific returns on Black Friday 2015, but arguably the best online shopping day of the year was still to come – Cyber Monday. As consumers got back to work, shopping at their desks remained a popular activity. Building on a trend observed in 2014, ecommerce advertisers invested much more heavily in Facebook mobile during Cyber Monday 2015. Same-advertiser mobile ad budgets increased 134% compared to the four Mondays prior to November 30 of this year. […]

Featured Image - Facebook Holiday Ad Creative Examples

4 Retail Advertising Tricks To Make Holiday Sales Shine On Facebook

After much speculation and preparation, the holiday shopping season has finally arrived! As every online retailer knows, no winter shopping frenzy would be complete without a bevy of holiday-themed advertising. With ecommerce predicted to rake in $79.40 billion this holiday season, the right advertising campaign is a vital part of ensuring that your business gets in on the action. With holiday marketing in overdrive, you’ll want your ads to shine as bright as the holidays. Take a creative cue from […]

Black Friday on Facebook: Retailers See Nearly 2X Return on Ad Spend on Mobile

Thanksgiving weekend, spanning from Black Friday to Cyber Monday, represents one of the most important times of the year for online marketers at ecommerce and retail companies. Aiming to reach consumers in prime purchasing mode, the best of these marketers get to reap the rewards of investing in and testing myriad advanced audience, creative and optimization strategies all year long. Nowhere is this truer than on Facebook, the world’s largest online display advertising channel. In an effort to understand online ad […]

Featured Image - - Vital Things When Shifting to Mobile Advertising

How To Optimize Your Facebook Mobile Advertising Campaigns

Mobile advertising isn’t optional for marketers anymore; it’s a requirement if you’re looking to reach audiences through Facebook and Instagram ads. According to eMarketer, mobile has accounted for half of all digital advertising in 2015. By 2019, that number is expected to rise to 72%. If you want to be part of the mobile advertising revolution, be sure that you do these three things: 1. Try Out Mobile-Friendly Ad Types Serving ads on mobile devices means people can interact with […]

5 Facebook Carousel Creative Techniques To Improve Conversion Rates

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative — and we’ve seen some fantastic examples of brands taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows – according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads. But as Nanigans VP of Client Services Carly […]