Menu

6 Key Questions to Ask Your Retargeting Provider [Infographic]

Retargeting provider questions

More advertisers are catching on that handing over entire retargeting campaigns to a third party is a fast way to lose control of their data, audience and budget. In a recent Nanigans survey of 100 marketing directors at top online retailers, 61% of respondents reported that display retargeting is handled in-house.

Related post: Why Retargeting Providers Don’t Help You Deliver Net New Revenue

For the 39% willing to tolerate a lack of transparency and arbitraging of media as the cost of doing retargeting, we offer the infographic below with six important questions to ask your provider. The questions cover topics such as ad creative, customer demographics, and ad spend by product and publisher.

Listen carefully to your providers’ answers. Ultimately, their mission is to keep your data in a proverbial black box and overcharge you. If they can’t clearly answer the following questions, you’re probably getting ripped off.

Click here or on the image below to download a full size PDF version of the infographic.

Retargeting providers

Get Creative with Dynamic Retargeting

Find everything you need to know about how dynamic ad creative works and how it’s become essential to effective retargeting.

Download the Guide

Leave a reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>