Since the goal of retargeting is to bring back previous shoppers to drive more purchases or signups (and ultimately more revenue), advertisers are always looking for new opportunities to scale performance.
While retargeting Facebook ads using Website Custom Audiences to reach shoppers serves many advertisers well, Dynamic Product Ads provide an even more powerful solution for large-scale retailers with vast, constantly changing product catalogs.
Many retailers that typically see strong retargeting performance using Custom Audiences from their website are achieving new levels of scale and return on ad spend with Dynamic Product Ads. Across retailers using Nanigans advertising automation software, we’ve observed Dynamic Product Ads generating some comparatively impressive downstream returns for leading ecommerce brands.
INCREASE IN PURCHASE RATES
What’s in the Study
- Analysis of spend and purchase share mix between Dynamic Product Ads and Website Custom Audiences
- Comparison of downstream metrics like purchase rates and average order value
- Insight on when Dynamic Product Ads may be right for your advertising goals
From analyzing hundreds of thousands of dollars in Facebook ad spend over a 60-day period, the power of Dynamic Product ads to increase revenue is clear.
Download the study for a complete look at the returns advertisers are achieving using Dynamic Product Ads and Nanigans, and learn how to apply their winning strategies to your campaigns today.