Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.
This post originally ran on Social Media Today.
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
As we already explored with Instagram, using the right shade in your ad can make it go from “meh” to “marvelous.” So how can you make hues work for you? Follow the lead of these brands that are boldly using color in their Facebook ads.
Modcloth‘s ad is so bright and colorful that it’s nearly impossible for Facebook users to ignore it as they scroll through their newsfeeds. Yet even against a screaming yellow backdrop, Modcloth’s radiant clothing patterns and designs stand out.
By pairing brilliant dresses with a background that matches their level of intensity, Modcloth communicates to viewers that a dress purchase will make them equally vibrant. The ad copy appropriately calls out the photo’s bright nature while letting the bold color remain in the spotlight.
Eyeglasses retailer Warby Parker uses color subtly in its ad, but maximizes impact by delivering an engaging story. In this stylish Facebook Carousel Ad, Warby Parker creates a mood and atmosphere to go with each pair of frames, using background color.
Because the glasses are surrounded by their own complimentary colors and settings, their personality and voice set them apart from one another. Every image in the Carousel presents a new and fascinating snapshot, giving viewers a reason to swipe through each picture and eventually go to the Warby Parker website in order to see more.
Punch card app Flok employs the power of eye-catching, contrasting colors to make its ad stand out on Facebook. The ad jumps out with its electrifying blues and yellows, making it hard to miss among more muted, organic posts.
Despite the lively hues in Flok’s ad, the product itself is not overshadowed. The front-and-center yellow screen on the smartphone ensures that the app is the focal point, working in tandem with the colorful background elements to draw viewers in.
This Facebook spot for stylish shoe company Tieks uses color to weave together each image and keep the Carousel Ad on-brand. The retailer’s signature turquoise stands out while the images and copy explain the benefits of buying flats online.
Even as the ad promotes free shipping and easy returns, pops of color ensure that the shoes are always the star of the show. After all, the thing that will sell your product the best is the product itself, while additional perks reassure customers that purchasing is a smart and low-risk move.
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