For online retailers in particular, purchase activity driven from the social network was significant. The top ecommerce advertisers using Nanigans drove quarter-over-quarter return on ad spend increases of 87%, while purchase rates shot up 68% and average order values grew 49%. Q4 2015 was also defined by higher overall Facebook ad spending, and greater adoption of next-generation ad products including video, carousel ads, and dynamic product ads.
To arm in-house marketing teams with essential aggregate data and insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q4 2015.
This report highlights:
- CTR, CPC, and CPM trends for Facebook ads by vertical and geographic market
- Ecommerce advertiser performance through the Q4 holiday season
- Global growth in adoption of video, carousel ads, and dynamic product ads