Nanigans – Advertising for Incremental Revenue

2012 Stanley Cup Playoffs on Facebook: It’s A Flyers Nation [Infographic]

After a heart wrenching loss to the Capitals, there will be no fairy tale playoff run for our home town Black and Gold this year. But the 2012 Stanley Cup playoffs continue. We dug into the buzz surrounding each of the eight remaining playoff teams on Facebook, tapping our Facebook advertising software, Ad Engine, for the data. And as you can see from our infographic below, it’s a Flyers nation on Facebook. We pitted the 2012 NHL Stanley Cup playoff teams against one […]

Harvard Professor and Global Authority on Algorithmic Economics Joins Nanigans

Nanigans Appoints David C. Parkes, Ph.D as Technical Advisor; Accelerates Development of Its Facebook® Advertising Platform BOSTON, Mass. –- March 1, 2012 (BUSINESS WIRE) — Nanigans, Inc., a leading Facebook advertising technology company, has appointed David C. Parkes, Ph.D as Technical Advisor. Dr. Parkes is a Professor of Computer Science in the School of Engineering and Applied Sciences at Harvard University and a global authority on topics at the intersection of computer science and economics, including machine learning, auction theory, electronic […]

Who’s Interested in the Boston Marathon on Facebook?

The Boston Marathon is underway. Despite temperatures expected to reach as high as 84 on this beautiful April day in Boston, 22,426 runners (84% of those who registered) took to the streets attempting to complete Boston’s famed marathon. In honor of Nanigans’ lone marathon runner, our SVP of Finance Scott Ward, we dove into our Facebook campaign data to find out who is interested in the Boston Marathon on Facebook. Age Breaking down the buzz around the Boston Marathon by […]

Travel on Facebook: New Age of Customer Engagement

From airbnb to TripAdvisor, we are seeing a rush of travel companies embrace Facebook to both find new customers and increase engagement with current customers. Companies are attempting to engage customers not only on their Facebook fan Page, where they are investing in the creation of rich and compelling content alongside providing customer service, but also through custom Facebook Apps. Some of these Apps allow users to purchase tickets and rooms right from Facebook, and when paired with the Open Graph API, […]

5 Ways Savvy e-Commerce Companies Are Leveraging Facebook Ads

This article was originally published here on Inside Facebook. Following social gaming, e-commerce companies have been early adopters of Facebook advertising. We have had the opportunity to work with innovators in the industry over the last 2 years, including, Gilt Groupe and Nordstrom’s HauteLook, helping them hone their Facebook advertising strategies to acquire new customers and deliver positive ROI. In fact, their needs and goals have helped refine our product roadmap. Savvy e-commerce companies are increasingly realizing they can leverage Facebook […]