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4 Brands Driving Sales with Remarkable Instagram Carousel Ads

Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative strategies top retailers are using in their Instagram carousel ads to capture more revenue from audiences. Sephora keeps its carousel consistent Carousel ads are a fantastic way to share multiple […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]

Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns, Nanigans offers several capabilities that can give your campaigns an extra ROI boost. Take a look at these three strategies that […]

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Essential Resources for Social Video Advertising

Video’s dominance on social media shows no signs of letting up. This engaging, mobile-friendly medium is quickly becoming an advertising essential on social sites like Facebook, Instagram and Twitter. In fact, Facebook video ad budgets rose an astonishing 119% year-over-year between Q4 2015 and Q4 2016. There are many reasons why forward-thinking marketing teams are making video a key part of their advertising strategy. Find out what makes video such an appealing ad unit option by exploring the essential resources below. […]

Who’s Hiring in Growth Marketing: Lyft, Thomson Reuters, Brooks Brothers

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape. Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Online Acquisition Marketing Manager, Lyft (San Francisco Company Brief Lyft is a peer-to-peer transportation platform that […]