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Retargeting management

Retargeting Management: It’s Time to Change Your Approach

Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding. Today, spending advertising dollars online is far more complicated. The average marketer now must devote time and resources […]

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Real Time Bidding: An Overview of Auction Types

Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types of auctions are first-price auctions, second-price auctions and fixed or guaranteed auctions. Before we get into the nuances of these types, […]

Why Every Digital Advertiser Needs to Test Like a Scientist

Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing. It splits study participants into two randomly selected groups, giving those in one group the experimental treatment while withholding it from the other. The […]

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Hey Retailers, You’re Missing the Mark on Retargeting [Infographic]

For ecommerce advertisers, retargeting customers and potential customers with dynamic ads has become table stakes. We’re pretty sure you’re already running retargeting campaigns, but how exactly are you optimizing and managing them? If you’re setting and forgetting your retargeting using a third-party vendor and trusting they’ll provide full data transparency, there’s a better way. If you’re only holding them accountable for metrics such as ROI (return on investment), CPA (cost per action) and ROAS (return on ad spend) rather than […]

Facebook Advertisers Enjoy Strong Q3 Thanks to Mobile, Video and Dynamic Ad Growth [Benchmark Report]

More than ever, Facebook has become an essential channel for profit-driven advertising. The latest trends from Q3 2017 show how marketers are maximizing every opportunity to drive revenue growth across its global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights how mobile, video, and dynamic ads were the big stories of last quarter. When it comes to mobile video ads, Mark Rabkin, Facebook’s VP of Ads and Business Platform, says that marketers should “measure results, not […]