Nanigans – Advertising for Incremental Revenue

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]

Who’s Most Obsessed with iOS 5 and the iPhone 4S on Facebook?

This week has been a long time coming for Apple fanboys and fangirls across the world. Today marks the release of iOS 5 — the next major update of Apple’s software for iPhone, iPod and iPad — and this Friday, October 14th marks the date when the new iPhone 4S hits shelves across the nation. With the greatly anticipated iOS 5, Apple touch device owners will enjoy a new feed and center for notifications, an improved camera app with cropping and editing features, […]

Social Media Monetization Will Drive the Digital Future

“Dramatic global growth in social networking and blogging has developed social media into a new content format, thus driving a shift in overall media consumption.”  – Citigroup Global Markets Pan-Europe Research: “Social Media, E-Payments & The New Digital Market” This 120 page Citigroup report on the state and future of the digital landscape in Europe covers everything from near field communications (the technology punctuated to drive mass adoption of mobile payments) to the types of devices being used to consume media. […]

Nanigans Featured on All Facebook

Last week we wrote an exclusive article for MediaBistro’s All Facebook property. It expanded upon our prior post here on Beyond the Click that outlines Facebook’s new ‘social feedback loop’ and what it means for marketers. The post on All Facebook, titled “7 Ways to Play Facebook’s New Social Feedback Loop,” has been shared hundreds of times — and we’re glad it was helpful for so many marketers working to navigate the new Facebook landscape. Here are the first 3 recommendations in […]

The Economic Impact of Facebook’s App Economy

We’ve seen some flavor of these headlines across pretty much every tech, social and business outlet over the course of the last week: “Facebook Apps Have Created 182,000 Jobs in U.S. Economy”; “Facebook App Ecosystem Gives Economy $15.7B Boost.” The headlines are based on a study, The Facebook App Economy, which was published by the Center for Digital Innovation, Technology and Strategy (DIGITS) at the University of Maryland. The professors conducting the study in fact interviewed us at Nanigans in their research, with the […]