Category : Data, Case Studies & Insights

Black Friday on Facebook: Retailers See Nearly 2X Return on Ad Spend on Mobile

Thanksgiving weekend, spanning from Black Friday to Cyber Monday, represents one of the most important times of the year for online marketers at ecommerce and retail companies. Aiming to reach consumers in prime purchasing mode, the best of these marketers get to reap the rewards of investing in and testing myriad advanced audience, creative and optimization strategies all year long. Nowhere is this truer than on Facebook, the world’s largest online display advertising channel. In an effort to understand online ad […]

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]

Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study]

The Benefits of Keeping It Fresh Pocket Gems debuted its “Choose Your Own Story” mobile game, Episode, in 2014, presenting players with thousands of animated stories where their choices matter. In order to keep user activity steady over time, Pocket Gems has leveraged its in-house creative team to invent and design fresh image concepts and videos. When the game developer launched a mobile app install ad campaign featuring a specific image creative for a new Episode theme, performance exploded on […]

Facebook Carousel Ad, Mobile Spending Grow in Q3 2015 [Report]

To provide even more value to data-driven performance marketers, today we’re releasing our latest Global Facebook Advertising Benchmark Report, which features a greater breadth of analysis than ever before. The report includes Nanigans’ global and vertical-specific (ecommerce and gaming) data on Facebook advertising CTR, CPC, and CPM in Q3 2015. As Facebook becomes an increasingly vital advertising channel for marketers across the globe, we’ve highlighted these performance benchmarks on a geographic region-by-region basis as well for the Americas, EMEA, and APAC. […]

The Essential Guide to Driving ROI with Facebook Dynamic Product Ads [eBook]

As the busiest online shopping season of the year gets closer by the day, are you leaving revenue on the table? All data-driven marketers know that return on investment is everything. And ad campaigns that leverage retargeting to bring shoppers back for more are a proven tactic for getting the most for your money, especially during the holidays. With nearly 1.5 billion monthly active users—and more than 1.3 billion of them on mobile—Facebook is one of the best channels for […]