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Category : Data, Case Studies & Insights

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

Understanding How Millennials Shop Online

Who are Millennials? It’s a question everyone’s asking, especially marketers. Defined simply, Millennials (sometimes referred to as Gen Y) are the first generation to come of age in the new millennium. They were born between 1980-2000 and are currently aged 15-35. At 77 million strong, Millennials account for nearly a third of the US population and in 2013 contributed a whopping $1.3 trillion in annual spending to the economy. As the first generation to have Internet access during their formative years, […]

Top 10 Online Gaming Charts of 2014 [SlideShare]

In 2014, online gaming continued to soar with the help of new devices like tablets and smartphones. The story that dominated mobile in 2014 was the release of the biggest iPhone yet: the 5.5 inch tall iPhone 6 Plus. Once people got over bendgate, they realized that the iPhone 6 is actually great for gaming. With 39.8% of the total US population playing games on their phones last year, gaming apps are becoming household names. Now everyone’s trying to cash in on […]

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]