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Category : Data, Case Studies & Insights

PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study]

Data Focus In a sea of mobile newcomers, PlayQ is in an enviable spot. The Santa Monica, California-based gaming company’s hit game, Charm King, has reached more than 16 million downloads worldwide across iOS, Google Play, Amazon, and Facebook. What separates successful app developers from the rest of the mobile gaming market is a data-driven approach to digital user acquisition and retention. Without constant testing and control groups, online advertising is based on costly assumptions about mobile user behavior. Leading […]

The Data Doesn’t Lie: Men are Last Minute Shoppers on Valentine’s Day

If there is a day outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on — and see the best results from — last-minute Valentine’s Day shoppers. Below, you can see how 2015 ecommerce purchase rates from Facebook advertising rose by 47% during Valentine’s Day week, […]

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]

Lead Generation: 2016 Facebook Advertising Preview [Free Report]

From driving newsletter signups or business inquiries to cultivating leads for financial lenders or finding prospective students for a university program, lead generation advertisers on Facebook have a wide range of unique performance objectives. They are highly data-driven, know their market inside and out, and are constantly motivated by reaching the best new leads in the most efficient way they can. To provide these marketers with trend and performance data specific to their advertising objectives, we analyzed historical lead generation […]

APAC Retailer Boosts App Install Rates 62% Using Nanigans Mobile SDK [Case Study]

China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry. Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI). The Goal With the goal of reaching […]