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Category : Data, Case Studies & Insights

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Last week, the hopes of many brick and mortar retailers hung on Black Friday — a time for consumers to shake off their turkey stupors and rush into stores for limited-time deals. While Cyber Monday is the designated day for online shopping, we’ve seen more and more shoppers looking online to shop on Black Friday to escape the crowds. In fact, as you can see from the graph below, 2013′s peak purchase rates from ads on Facebook® occurred before and […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: New Report: Q2 2014 Global Facebook Advertising Benchmarks Facebook Leads eMarketer’s Social Commerce Roundup Nanigans Global Facebook Advertising Benchmark Report: Q3 2014 Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

From Power Editor to Ad Engine: An eCommerce Case Study

Running social media campaigns in-house allows advertisers to control customer data and gain granular insight into budget investments. Facebook’s Power Editor is an excellent tool for introducing the fundamentals of targeting, getting marketers thinking about creative combinations, and teaching how bid types affect campaign performance. Campaign managers comfortable with the basics of launching and optimizing ads on Facebook may be ready to use a Preferred Marketing Developer (PMD) like Nanigans. With advanced ad automation software such as Ad Engine at […]