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Category : Data, Case Studies & Insights

InnoGames Boosts Forge of Empires Mobile Game Installs 150% on Facebook with Android Launch [Case Study]

Known for popular games like Tribal Wars 2, Elvenar, and Forge of Empires, InnoGames has attracted more than 150 million registered players since 2007. In the year that the company has been leveraging Nanigans advertising automation software, it has promoted five game titles to boost user acquisition and scale campaigns across desktop and mobile—both iOS and Android. What sets InnoGames apart from other game publishers is a specialty in strategy games with highly loyal fan bases. In fact, some of […]

Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015 [Report]

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

The latest fashion trends aren’t the only trends on apparel retailers’ minds. Purchasing habits are changing as consumers increasingly use digital platforms to discover, research and order products. Data from market research firm The NPD Group indicates that online sales have grown to account for 19% of industry dollars, while in-store sales have declined by 2%. Does this mean that ecommerce will eventually lead to the demise of in-store shopping? Not exactly. As eMarketer explains in its latest report, Apparel […]

Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook]

Retail ecommerce sales worldwide are expected to hit $1.59 trillion this year, according to eMarketer. As consumers become more comfortable shopping on smartphones and tablets, there’s never been a better place to reach prospects and loyal shoppers than on social media. Armed with first-party data and world-class advertising automation software, in-house performance marketing teams are in a prime position to scale their user acquisition and remarketing efforts. Related Posts: How to Scale a Facebook Campaign in 60 Days: The JackThreads […]

From Cart Abandonment to Mobile Commerce: The State of Online Retail in 9 Charts

Who’s buying online, what devices are most popularly used to research and purchase goods, what is the number one reason that online shoppers abandon their carts, and what category is far and away displaying the most growth in digital retail? We’ve swept the web for useful statistics and trends to help online retailers grasp the current state of eCommerce and stay informed on what’s to come. Check out these charts from eMarketer, comScore, PricewaterhouseCoopers, Forrester Research, and more: According to […]