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Category : Data, Case Studies & Insights

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Facebook Leads eMarketer’s Social Commerce Roundup

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. This year, Asia Pacific (APAC) consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever. In response, many major brands are extending their reach internationally. Last month, eMarketer released its 17-page […]

‘Custom Metrics’ Predict Facebook Mobile Campaign Performance and Unlock Budget

In February we launched our Performance Analysis (PA) product, which revolutionized ad reporting by allowing marketers to easily visualize data and take action on ad placements in real-time. We like to think of Performance Analysis as an advanced Excel pivot table… on steroids. Since launching PA we’ve continued to make iterations and enhancements with products like Custom and Shared Views, Charts, and Custom Metrics. Metrics are a fundamental aspect of measuring and validating performance for every marketer and marketing campaign, but […]

Nanigans Review: 40% Lower CPAs, 76% Time Savings

Blue Mango Interactive — named as one of 2013′s best managed companies of medium and large enterprises in the Netherlands by Deloitte  – recently reviewed Nanigans, comparing our advertising automation platform, Ad Engine, to Facebook’s Power Editor. Author Dirk de Klein, Online Marketer at Blue Mango cited data points around how our tool drastically dropped CPAs month over month and delivered significant time savings in the process. Review: Nanigans Facebook advertising tool Setting up a large social advertising campaign with a wide range of […]

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: Facebook Leads eMarketer’s Social Commerce Roundup An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR […]