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Category : Data, Case Studies & Insights

Nanigans Global Facebook Advertising Benchmark Report: Q3 2014

About This Report This report is representative of more than 300 billion Facebook ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more […]

Website Custom Audiences Enable Online Retailer to Achieve 3% CTR [Case Study]

Ad automation software can bring wonderful advantages to in-house marketers; time savings, scaling capabilities and easy analysis of data, both high-level and in-depth, are just the beginning. As a campaign strategy, Website Custom Audiences unite all three of these benefits. With WCAs, you only need to sync customer behavior on your site with your Facebook account once; the data will continue to feed as you receive new visitors. You don’t need to stop there, either — once your best customers […]

How to Scale a Facebook Campaign in 60 Days: The JackThreads Story

How does an ecommerce powerhouse make improvements to its existing in-house advertising program? JackThreads shares its experience how Nanigans Ad Engine helped in multiple ways, from bid management, scalable ad creation, and automated real- time reporting to a reduction in Cost Per New User Signup (CPS). In-House Advertising Initially, JackThreads used Power Editor to handle in-house ad campaigns. While this provided a base for them to run their Facebook advertising, concerns about maintaining efficient CPS over the long term provided […]

Southeast Asian Ecommerce Company Sees 819% Yield Value with Nanigans Creative Tester

In 2014, Nanigans opened two new offices in Singapore and Sydney, Australia. These strategic locations not only bring us closer to our international clients, but they provide us with an inside perspective on emerging digital markets. We are proud to partner with several well-respected ecommerce companies in Southeast Asia, and have been extremely pleased with early advertising campaign results. One Facebook campaign in particular stands out as having over delivered on yield revenue and click- through rates, bringing in return […]

Facebook Leads eMarketer’s Social Commerce Roundup

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. This year, Asia Pacific (APAC) consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever. In response, many major brands are extending their reach internationally. Last month, eMarketer released its 17-page […]