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Category : Data, Case Studies & Insights

Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming holiday season: Facebook Advertising Benchmarks: Q2 2016 from Nanigans Read Our Full Q2 2016 Global Facebook Advertising Benchmark Report This report highlights key trends seen by companies leveraging Nanigans advertising […]

Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that […]

2016 Holiday Ecommerce Facebook Advertising Preview [Report]

The ecommerce marketing landscape is constantly evolving, and no two quarters are ever the same when it comes to online advertising. However, one thing is certain: Q4 presents a significant challenge, but also a massive opportunity for revenue growth, particularly from Facebook advertising. To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans. Inside the report, you’ll find […]

How Does Your Facebook Advertising Performance Stack Up?

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These stats from our Q2 2016 Facebook Advertising Benchmark Report – based on Facebook® ad impressions on Unpublished page post ads, mobile app install ads, domain ads, and dynamic ads delivered by direct response advertisers at ecommerce, gaming, and other Internet and mobile […]

featured image - emarketer digital ad spend report recap

Must-Know Advertising Trends From eMarketer’s “Digital Ad Pricing StatPack” Report

Which trends are dominating digital advertising? eMarketer explores this question in its latest report, “Digital Ad Pricing StatPack.” By compiling data and insights from 35 sources (including social advertising platforms, ad exchanges and ad networks), eMarketer outlines pricing trends for display, video and social ads served worldwide. Here’s what advertisers need to know about the current state of digital ad pricing. Programmatic Ad Spend Grows According to eMarketer’s estimations, a shift away from traditional means of buying display ads is […]