Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]
Nanigans’ Facebook Exchange (FBX) remarketing solution provides advertisers the ability to dynamically display creative at an individual, product SKU level. This empowers advertisers with a simple, hands-off method to remarket to people on Facebook with products they recently explored and engaged with. With intent already shown, the promise of dynamic creative lies in it providing ...
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News Feed Increases ROI of Facebook Exchange by 197% [Study]
Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts by extending inventory from the right-hand side of Facebook into the News Feed – the place where people spend the bulk of their time on Facebook. ...
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Unpublished Page Posts in the News Feed Drive App Installs & ROI [Case Study]
With Facebook recently expanding Unpublished Page Post ads, formerly known as “Dark Page Post ads”, from the right hand side of the page to the more centrally located News Feed, advertisers have quickly shifted their advertising spend to test the ad format’s effectiveness in meeting their business goals (registrations, sales, app installs). Unpublished Page ...
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Flash Sales Retailer Achieves 348% ROI with Revenue Optimization [Case Study]
A leading flash sales retailer recently ran a customer acquisition campaign which significantly increased incremental sales by leveraging Facebook Page Post ads in the News Feed and Nanigans’ optimization algorithms. The results highlight how critical revenue-based optimization is when running a Facebook performance advertising campaign The retailer’s Facebook advertising campaign delivered 6x more in sales ...
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Facebook Mobile Targeting Arsenal Expands to Operating Systems & Wifi Connectivity [Early Data]
According to a new report by eMarketer, mobile ad spending in the United States grew an incredible 178% last year. And a huge part of this was with thanks to Facebook. With no mobile ad revenues until mid-2012, the company surged to capture more than $390 million worth in the US by year-end. This represented ...
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Why Classic A/B Testing Fails
This article was authored by Andres Corrada-Emmanuel, the Lead Optimization Engineer at Nanigans. He concentrates on optimizing budgeting, bidding, and pacing algorithms for Nanigans’ Ad Engine platform. For 15 years, Andres has researched and developed patented technologies in the speech recognition, information retrieval, machine learning and computer vision fields. Andres comes to Nanigans from DataXu, ...
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Achieving 100%+ Same-Day Return on Facebook Ad Spend with Nanigans’ ROI Optimization [Case Study]
Retail was Nanigans’ largest and fastest growing sector in 2012, with companies licensing our Ad Engine leveraging a variety of Facebook ad products and achieving impressive results. This case study highlights a remarketing campaign which benefitted from Nanigans’ ROI optimization algorithms, achieving over 100% same-day ROI and 1,000% 7-day ROI consecutive days in a row. Goal The ...
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Why Advertisers Can’t Leverage FBX without Native Facebook Ads API Buys [Study]
Facebook Ads API Buys Drive 39% Additional Customers Who Purchase 89% More Nanigans recently conducted a study of over $1.2 million in sales revenue from an ecommerce giant to understand the interplay between the Facebook Ads API (native Facebook audience targeting) and the Facebook Exchange (impression-level retargeting on Facebook). Specifically, we aimed to understand the ...
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Nanigans’ ROI-Based Facebook Mobile Advertising Delivers 52% Higher ROI than Mobile Ad Networks [Case Study]
A leading mobile gaming company leveraged Nanigans’ ROI-based advertising solution to acquire profitable customers on Facebook mobile. The company did not want to acquire customers who simply installed the game, they aimed to acquire quality customers who monetized and made in-game purchases over time. Campaign Goal The game developer’s goal was to reach audiences on ...
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Price Elasticity: Why Your CPA Is as Broke as a Joke!
This article was originally published on AdExchanger. Not all customers are created equal. If you are acquiring customers on a CPA basis, you are making three major mistakes: You are missing the customers who represent the highest lifetime value You are only able to afford customers during supply rich periods Somebody is taking advantage of ...
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