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Category : Data, Case Studies & Insights

Advertisers Are Betting Big on Instagram, and It’s Paying Off [Performance Snapshot Report]

Advertisers are betting big on Instagram thanks to higher ROI at scale. In many ways, Instagram has become an ideal platform for performance marketing. With more than 600 million users, it has enormous global reach. With compelling direct response ad products—from video to carousel ad formats—Instagram offers marketers an unparalled creative canvas to communicate and drive action. And with complete integration with Facebook’s industry-leading audience targeting, Instagram unlocks the ability to reach the right people with the right message at […]

Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad Spend

Throughout the competitive holiday advertising season in Q4 2016, performance marketing teams using Nanigans had a banner quarter on Facebook. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%. More than ever, online retailers also focused on driving new and repeat purchases from customers on mobile. While desktop advertising remains an important part of the mix, the share of ad spend allocated to […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [Report]

Advertisers are flocking to video ads faster than ever on Facebook. Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016. Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive […]

Attribution Update: 39% of View-Through Installs Come in First Hour

In late September, Facebook introduced view-through attribution for app install advertisers, with the aim of improving app ad attribution beyond  ad clicks that occur instantly. Soon after Nanigans began cataloguing this previously unavailable data, allowing customers to examine and incorporate it into their advertising campaign management strategies. With the aim of determining the frequency of view-through app activity, we examined install activity driven by all Mobile App Install-type ads across Nanigans’ advertiser base, separating out installs referred by a click versus […]

Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

Which gifts often top the holiday wish lists of today’s modern consumers? New smartphones and tablets. With so many new devices being unwrapped during the holiday season, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful mobile game developers rely on Facebook advertising as a critical engine of business growth. But during the holidays, retailers tend to dominate the Facebook marketplace, driving up […]