Category : Data, Case Studies & Insights

The Essential Guide to Driving ROI with Facebook Dynamic Product Ads [eBook]

As the busiest online shopping season of the year gets closer by the day, are you leaving revenue on the table? All data-driven marketers know that return on investment is everything. And ad campaigns that leverage retargeting to bring shoppers back for more are a proven tactic for getting the most for your money, especially during the holidays. With nearly 1.5 billion monthly active users—and more than 1.3 billion of them on mobile—Facebook is one of the best channels for […]

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For large online retailers, the summer months are less about fun in the sun, and more about planning for the holiday season several months away. The questions ecommerce companies often grapple with in digital advertising relate to everything from budget allocation to campaign creative strategy to targeting mix. To give ecommerce performance marketers more insight into holiday advertising trends, we’ve run a thorough analysis comparing non-holiday and holiday campaign performance on Facebook. Related Posts: Ecommerce Holiday Advertising Trends Preview Nanigans […]

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization

In the nine years since it was founded in 2006, Kabam has become one of the leading games companies in the Western world. While the company was founded as an online sports social network, in 2009 Kabam switched to being a social games company, producing one of the most popular strategy games ever to hit Facebook: Kingdoms of Camelot. Soon after, in 2011, the company began using Nanigans advertising automation software, understanding how important in- house control and dynamic optimization […]

Global Guide: Facebook Advertising in Europe and the Americas [Infographic]

Facebook’s global presence is predicated on its ability to serve ads to every country it operates in. Of course, the cost and potential reach of an ad can vary wildly from country to country, and from region to region. To provide advertisers and marketers with some guidance regarding this fluid marketplace, Nanigans analyzed Facebook advertiser activity across its entire network, breaking out spend, reach, and ad format data on a country-by-country basis. In the below infographic, we explicitly focus on […]