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Category : Data, Case Studies & Insights

incrementality over attribution

Why Battle Over Advertising Attribution When Incrementality Can Win the War?

If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may have influenced shoppers’ decisions. And most importantly, it also depends on how many sales would have occurred if you didn’t advertise […]

Facebook Advertisers Enjoy Strong Q3 Thanks to Mobile, Video and Dynamic Ad Growth [Benchmark Report]

More than ever, Facebook has become an essential channel for profit-driven advertising. The latest trends from Q3 2017 show how marketers are maximizing every opportunity to drive revenue growth across its global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights how mobile, video, and dynamic ads were the big stories of last quarter. When it comes to mobile video ads, Mark Rabkin, Facebook’s VP of Ads and Business Platform, says that marketers should “measure results, not […]

How Rue La La’s In-House Advertising Team Grows Incremental Revenue at Scale

When Rue La La, an off-price online style destination, looked to grow net-new revenue from site retargeting, they turned to Nanigans for a new optimization strategy built on incrementality. The result? A dramatic increase in incremental revenue. Here’s how they did it. True measurement In order to accurately measure the lift in revenue from its retargeting programs, Rue La La abandoned the industry-standard, yet misleading, click and view-based measurement. This methodology does not take into account the organic baseline revenue […]

Marketers Deepen Facebook Ad Investments as Mobile and Dynamic Ad Retargeting Soar [Q2 2017 Benchmark Report]

Growth in Facebook advertising, particularly among leading online retailers, shows no sign of slowing down. Marketers continue to allocate higher budgets to reaching and converting customers on the channel, with an increasing focus on mobile and dynamic ad retargeting. Facebook recently reported that revenue from mobile advertising skyrocketed 53% over the past year, and now commands an 87% share of all ad revenue. New data from Nanigans indicates that a significant piece of that growth comes thanks to ecommerce advertisers, […]

How Playdemic and Nanigans Teamed Up for a Smash Hit Global Game Launch on Facebook

To win in the highly competitive mobile game industry, Playdemic knows that developing top-notch titles that players love often just isn’t enough. The most successful game makers pair innovative titles with a sophisticated approach to user acquisition and monetization—with Facebook advertising at the core. Playdemic, one of Europe’s leading mobile game companies, has used Nanigans advertising automation for years. Prior to launching the hit game Golf Clash, they experimented with competing solutions on the market. What did they discover? No […]