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Category : Customer Success

Shop.org After Hours: Networking Parties You Don’t Want to Miss

Are you getting ready for Shop.org 2018? We’re sure you’re geared up for top-notch sessions on ecommerce advertising trends and some words of wisdom from featured speaker and tennis great Serena Williams. But don’t forget about the after-hours activities. Not only are parties a great way to unwind, they’re a golden opportunity to forge relationships and generate new business. From the Shop.org Welcome Party at Tao Nightclub to our own party at SUGARCANE Raw Bar Grill located right outside the […]

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]

How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]

MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend). Converting high-value customers with predictive revenue optimization The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to […]

Ecommerce marketing conference

Top Ecommerce Marketing Conferences for the Rest of 2018

With Shoptalk 2018 kicking off this Sunday in Las Vegas, we were inspired to do a round-up other ecommerce conferences taking place in the coming months. In addition to Shoptalk (you’re cutting it close if you haven’t planned to go yet), here are four other conferences worth your time and money for networking with peers and shedding new light on consumer behavior and ecommerce strategies. Shoptalk March 18-21, Las Vegas, NV Shoptalk is arguably the world’s most well-known retail conference, […]

Incremental revenue

Why Retargeting Providers Don’t Help You Deliver Net New Revenue

Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel. For example, creative agencies take on graphic design and video production, eliminating the need […]