Category : Blog

Nanigans Is Growing — Meet Our New Team Members

Pictured Above: Here are some of the new Nanigans team members at our first softball game of the season! Our team name: “5+r8 Chuckin’” — You’ll have to ask us for the backstory! We have been growing fast, and wanted to update you on some new team members who joined over the course of the last couple weeks! Our new employees have a range of backgrounds and skills, we have marketers, engineers, analysts, sales people, and client service managers coming […]

Internet Retailer Conference & Exhibition 2012 Recap

Internet Retailer Conference & Exhibition wrapped up last week in Chicago. We met a ton of interesting people and learned a lot about the ecommerce industry. The four day event was dedicated to educating retailers and vendors on top questions, needs and trends in the ecommerce industry. Some notable speakers included Gilt Groupe’s founder and Chief Strategy Officer, Alexis Maybank, Barnes & Noble CEO, William Lynch, Jr., and Walmart’s President and CEO, Joel Anderson. We secured a spot on the exhibit […]

Comparing the Top 20 Internet Retailers on Facebook

In honor of the Internet Retailer Conference & Exhibition this week which Nanigans is sponsoring and exhibiting, we dove into our Ad Engine’s campaign data to break down who’s interested in the top 20 largest internet retailers on Facebook. We examined Internet Retailer’s top 20 internet retailers ranked in their Top 500 Guide. Let’s break down the charts above, which represents American interest in these internet retailers: First, in the bar graph above, we compared these top 20 internet retailers’ reach and popularity on […]

Nanigans on the Upcoming Conference Circuit

Conference season is in full swing and we’re excited to be involved with a number of them in the upcoming months. We would love to connect with you at any of these events, learn more about your current Facebook advertising efforts, and provide more information about Nanigans. If you’re planning on attending any of the events listed below, feel free to get in touch with us on Twitter, Facebook, or drop us an email at Now for our upcoming […]

Measuring Success: Dissecting Facebook’s Latest Webinar

Yesterday, Facebook Studio hosted a webinar led by Fred Leach who works on advertising measurement at Facebook. Fred provided valuable insights on measuring the success of Facebook Advertising efforts, and we wanted to highlight three points that stood out to us. On Facebook to Off-Facebook Behavior Does online behavior correlate to offline action? Facebook helped answer this question using their Research Polls feature, which is located on the right side of the News Feed. Over a course of several weeks, Facebook asked users […]