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Facebook Advertising Trends: CPCs Increased 80% During the Holidays

Online retail sales reached a new $37.2 billion record high this holiday shopping season. That’s up a sizable 15% from 2010. With social networks cited by consumers as their leading online shopping portal (topping both retail and comparison sites), it’s no surprise that many advertisers turned to Facebook this year to place ads and take advantage of the social network’s 800 million active users, engagement and targeting parameters. The result of this increased demand for Facebook ads was higher cost per clicks (CPCs). […]

NFL Playoff Weekend: It’s a Patriots Nation, According to Facebook

This Sunday televisions across America will be set to watch the NFL conference finals, with the New England Patriots and Baltimore Ravens facing off followed by the San Francisco 49ers and New York Giants. Who are Americans cheering for this weekend? We turned to Facebook data from the Nanigans Ad Engine to find out, creating the below infographic: Related Posts: Super Bowl XLVI on Facebook: Giants vs. Patriots Players [Infographic] Using Facebook to Find Your Most Profitable Customers [Case Study] Comparing the Top 20 […]

Facebook’s Shift to Professional Networking: Implications for Advertisers

Millennial Branding, a fellow Boston-based company, released a study examining Generation-Y’s use of Facebook in relation to their careers — pooling information from 4M profiles. Although they report a low number of users leveraging Facebook as a professional tool, these numbers are on the rise — as is the amount of career information listed on Facebook as a whole. With Facebook’s reach and continued growth in time spent on the site, some argue it could encroach on LinkedIn’s status as being the preeminent professional […]

3 New Facebook Apps That Differentiate: Citi, Mercedes and KLM Airlines

With the new year has come a rush of new technologies and products as companies battle to capture the attention of consumers. More than ever before, companies are recognizing the vast potential that social has to offer, and are actively integrating Facebook Apps into their products in an effort to differentiate themselves and forge deeper relationships with their customers. From financial institutions to car manufacturers, companies are focusing their efforts on incorporating one of America’s new favorite past times into […]

Facebook Predicts the New Hampshire Primary Winner

Culminating with two Republican debates over the weekend, one of which was hosted by Facebook, there has been some serious campaigning over the last few months in our neighboring state of New Hampshire. The first in a series of nationwide Republican party elections, the New Hampshire primary garners considerable press coverage and is viewed by many as a strong indicator of how candidates will perform over the course of the entire campaign. With New Hampshire voters flocking to the polls […]