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Category : Video

Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers. New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These […]

Ecommerce marketing

What Ecommerce All Stars Have in Common

It’s not an easy time to be in retail. Everyone must now compete with Amazon, and big box retailers are struggling to connect with consumers who have hundreds of digital options at their fingertips. Despite challenges, certain retailers are weathering the storm through smart investments in content, mobile, video and emerging technologies such as augmented reality (AR). Below, we highlight some of the best digital strategies from ecommerce retailers. They Bridge In-Store and Digital The customer journey is no longer […]

Facebook Video and Dynamic Ads Power Strong Q4 2017 for Ecommerce, Game Marketers [Report]

The fourth quarter of 2017 proved once again how much Facebook has become a vital platform for advertising. The latest trends show how marketers are capitalizing on every opportunity to drive revenue growth across Facebook’s global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights the two big themes of Q4 2017: video and dynamic ads. New Nanigans data underscores how online retailers, in particular, are investing heavily in dynamic ads to target more shoppers with more […]

Feature Image - Facebook Video Advertising Rewind SlideShare

Facebook Video Advertising Rewind: Benchmarks and Trends [SlideShare]

As highlighted by Facebook’s Chief Operating Officer Sheryl Sandberg in the company’s Q1 2017 earnings call, video is key for social advertisers, especially retailers. According to Sandberg: Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better idea of what to expect from video advertising this year, take a look at this SlideShare of last year’s […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]