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Category : Video

Feature Image - Facebook Video Advertising Rewind SlideShare

Facebook Video Advertising Rewind: Benchmarks and Trends [SlideShare]

As highlighted by Facebook’s Chief Operating Officer Sheryl Sandberg in the company’s Q1 2017 earnings call, video is key for social advertisers, especially retailers. According to Sandberg: Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better idea of what to expect from video advertising this year, take a look at this SlideShare of last year’s […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]

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Essential Resources for Social Video Advertising

Video’s dominance on social media shows no signs of letting up. This engaging, mobile-friendly medium is quickly becoming an advertising essential on social sites like Facebook, Instagram and Twitter. In fact, Facebook video ad budgets rose an astonishing 119% year-over-year between Q4 2015 and Q4 2016. There are many reasons why forward-thinking marketing teams are making video a key part of their advertising strategy. Find out what makes video such an appealing ad unit option by exploring the essential resources below. […]

featured image - Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

Facebook Video Ad Budgets Rise 119% Year-Over-Year [Study]

One of the biggest tropes coming out of Facebook’s most recent earnings call was the rising prominence of video. In the call, Mark Zuckerberg noted that video is becoming one of the most active areas of advertising growth. He also said that the company has big plans for distributing short-form video content in a manner outside of the traditional newsfeed. The Nanigans Q4 2016 Facebook Benchmark Report highlights the quarter-over-quarter growth of mobile video in the Americas. Facebook’s latest announcement […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [slideshare]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s important to understand how the market is trending. The SlideShare below features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you […]