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Category : Gaming

How Volka Mastered the Facebook Advertising Game and Grew Revenue 50% with Nanigans [Case Study]

For social and mobile game makers, acquiring users and growing revenue requires a sophisticated approach to digital advertising, particularly on Facebook. With expert support and an industry-leading platform, Volka has found working with Nanigans to be key in evolving its approach and building a competitive edge. Volka’s flagship game title, Taonga: The Island Farm, was an instant hit. The company’s in-house marketing team knew that to sustain their momentum after a successful launch, they needed to invest in user acquisition […]

How the Duration of Your Video Ad Impacts Performance [Study]

Note: A version of this article was originally posted on Marketing Land. Video advertising creative is perhaps the most painstaking for advertisers to deal with during the planning and production stages. While there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and will eventually find creative that works well within their target audiences against their larger objective. One thing we can learn from looking at aggregate advertiser data is that the best performing video ads […]

Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

With millions of people unwrapping new mobile devices during the holiday season, the time is ripe for mobile game marketers to get their game downloaded by valuable new users. While marketplace competition among game advertisers may be high during this time of year, a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong. These creative best practices will help you craft compelling ad creative that not only catches the attention of new […]

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How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and sophisticated technology: How are some top game developers approaching launching, measuring, and scaling their Facebook […]

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Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and […]