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Category : Gaming

Humans vs. Robots: When to Cede Control of Facebook Campaigns (Infographic)

There are many moving parts to a Facebook campaign: Selecting an audience, building and testing creative, bidding, monitoring costs, figuring out where in the Facebook ecosystem to place ads, and managing the inevitable adjustments. Of course Facebook — as well as various FMPs (Facebook marketing partners) — offers automation technologies that tap into Facebook’s treasure trove of data. These tools test ads and target users with the scale and accuracy that’s beyond human capability. Related post: The Four Types of […]

Facebook's retention optimization

TIL: Facebook’s Retention Optimization

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Retention Optimization.” WTF is Retention Optimization? Retention Optimization is another effective way for mobile app advertisers to use Facebook’s vast data to refine their acquisition strategies. It joins other Facebook ad targeting methodologies App Event Optimization (seeks new installers likely to complete an in-app action — usually a […]

Playable ads for retailers

3 Ideas for Making Playable Ads a Boon for Retailers Too

In August Facebook debuted Playable ads, allowing gaming companies running app-install campaigns to let users play a game within an ad before downloading it. A fun Playable ad with clear instructions can lure in gamers and improve app installs as a result. Gaming company Rovio saw a 34% lower cost per install when utilizing Facebook Playable ads for Angry Birds Blast, as compared to traditional video ads for the same title. Related post: What Ecommerce and Gaming Advertisers Can Learn […]

Facebook's Dynamic Language Optimization

TIL: Facebook’s Dynamic Language Optimization

This is the latest post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Dynamic Language Optimization.” Wait, WTF is Dynamic Language Optimization? Dynamic Language Optimization, referred to as “DLO”, is technology that allows Facebook to deliver personalized ad creative to users based on the language they specify in their Facebook profiles. Advertisers supply Facebook with the requisite creative assets in […]

Facebook advertisers

The Four Types of Facebook Advertisers [Infographic]

Facebook’s options for user acquisition and retargeting make it a high-performing platform for a wide variety of advertisers. The four advertiser categories (outlined in the infographic below) take into account not only a company’s size but also their priorities and goals. Are you doing direct response advertising to trigger a purchase/conversion? Or is brand awareness your goal? Related post: Facebook Ad Creative Strategies from Target, Adidas, Lowe’s and Others In our experience as a long-time Facebook Marketing Partner, these are […]