The Facebook Exchange & Ads API in One Platform
Facebook Exchange, or FBX, enables remarketing via real-time, impression-level bidding on Facebook’s standard ad inventory. FBX empowers advertisers to focus on maximizing revenue on an impression level instead of an audience level.
Nanigans is uniquely positioned to maximize ROI through FBX, as the only Strategic Preferred Marketing Developer listed in Facebook’s PMD Center with access to both FBX and the Facebook Ads API. With 2+ years experience maximizing return on ad spend and lifetime value for the world’s leading performance marketers, advertisers choosing Nanigans benefit from “the assist” — leverage the Ads API to discover audiences and FBX to close individual customers.
>> NANIGANS’ FBX SOLUTION
Benefit from “The Assist”
• Leveraging FBX in conjunction with Ads API buys is a powerful strategy to achieve ROI objectives
• Discover audiences with the Ads API and close customers with FBX
• Learn opportunities in our article, 5 Myths of the Facebook Exchange, Demystified
Avoid Arbitrage, Enjoy Full Transparency
• Offered at a fixed fee as a software-as-a-service, with true media costs and return reported
• Access granular campaign data as well as bidding and decisioning logic
Minimize Wasted Impressions, Maximize Yield
• Ad Engine is the only Facebook advertising platform with lifetime ROI optimization
• Machine learning algorithms maximize yield over the long-term at the individual impression level
• Define rules-based retargeting groups, such as people who have added to cart but not purchased
• Control global frequency with Facebook Ads API and FBX buys
• Dynamic creative at the SKU level
• One-click “Enable FBX” on any Facebook advertising campaign managed in Ad Engine
• Current Nanigans customers do not need to implement any additional pixels
>> FACEBOOK AD EXPERTS
Ad Engine manages 9-figures of Facebook ad spend annually, delivering 2 billion ad impressions every day that drive over 2 million daily conversion events such as purchases.
Best practices on Facebook are vastly different than search and display. For example, Ad Engine supports refreshing creative daily, key to maximizing return.
Nanigans is a strategic partner for 100+ leading performance advertisers and many of the world’s fastest growing companies in sectors such as ecommerce, gaming, travel and financial services.
Nanigans’ Ad Engine is chosen by the world’s leading performance marketers, including