Q4 2015 delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soar. This report highlights key global performance trends to fuel smarter data-driven Facebook advertising strategies in 2016.
Facebook is a powerful channel for business generating leads through online advertising. This report answers critical questions like: When is competition for leads traditionally lowest? When do conversion rates tend to peak? How have the largest advertisers achieved success?
With Facebook's Dynamic Product Ads, retailers are driving more purchases and higher return on ad spend. This study analyzes revenue-related retargeting performance of Dynamic Product Ads and Website Custom Audiences across three of Nanigans’ largest retail advertisers.
Marketers are rapidly adopting Instagram advertising as an essential direct response channel to power real revenue growth. This report features key trends to help you plan and optimize top-performing campaigns.
Thanksgiving weekend is often the most important time of year for retailers advertising online, and especially on mobile. This report features holiday insights on key Facebook ad metrics including purchase rates, average order value, and return on ad spend.
Global Facebook advertising CTRs hit the highest levels ever, while advertisers increasingly prioritized reaching audiences on mobile and in international markets in Q3 2015. This report highlights key Facebook advertising trends every performance marketer needs to know.
For ecommerce marketers planning Facebook ad campaigns for the holidays, this report reveals some surprising marketplace trends. Get the performance data you need to build a strong Facebook advertising strategy during the year's busiest shopping season.
Facebook advertising CTRs and video spend hit new highs, while CPCs dropped globally in Q2 2015. This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure performance marketing campaigns on Facebook.
Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers
Video or image? When it comes to driving mobile app installs on Facebook, which ad creative performs better? Download the report to learn how mobile game advertisers using Nanigans are achieving more installs and lower costs at scale.
This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure their performance marketing ad campaigns on Facebook in Q1 2015.
Facebook ads delivered strong Q4 2014 performance during a competitive holiday advertising season. This report includes CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from ad impressions delivered by companies leveraging Nanigans software.
During the holidays, the online advertising stakes are high and increased advertising competition makes strategic planning vital. To inform in-house advertisers going into the 2014 holiday season, this report highlights purchase rate and cost trends from last year, based on the top ad units leveraged by ecommerce companies on Facebook.
This report features insight on Facebook advertising trends seen by companies leveraging Nanigans ad automation software in Q3 2014. It includes aggregate data on CTR, CPC, CPM, and ad spend on Facebook's desktop and mobile channels.
This report offers CMOs and performance advertisers key Q2 2014 benchmark data on Facebook advertising CTR, CPM, CPC, and ad spend trends to inform strategy and planning for advertising campaigns at scale.
Nanigans data shows that brands were willing to pay more for advertising in the first quarter of 2014. This report explores the latest Facebook ad trends in CPM, CPC, CTR, and RPC across desktop and mobile channels.
According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter and year over year on desktop and mobile, despite higher costs.
Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities. This report explores the latest trends in CPM, CPC, and RPC for retailer performance marketers.
Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook.
Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.