Retailers will invest over $23 billion in digital advertising in 2018, with much of that spending coming during the holidays. But just how, when, and where are they spending? Here’s an inside look with the 12 charts of holiday advertising.
Ahead of the most competitive holiday advertising season, Facebook ad budgets of online retailers kept climbing, while marketers in all verticals grew increasingly confident advertising across Facebook’s full ecosystem.
Retail marketing leaders are increasingly responsible for growing online sales, expanding market share, and driving digital transformation. Are they up to the task? Do their teams have what they need to win? We asked them.
Q2 2018 saw, for the first time, video take over as the dominate Facebook ad format as global investment surged. This complete report has all the latest benchmarks for data-driven Facebook advertising at scale.
In a complex industry with misaligned incentives, retargeting often misses the mark. We surveyed online consumers and performance marketers to assess the differences--and similarities--in the perception of retargeting on both sides of the ad.
Advertisers on Facebook leaned into mobile and video ads at the start of 2018, especially in the ecommerce and retail space. This complete report has all the latest global benchmarks for data-driven Facebook advertising.
The 2017 holiday season was marked by strong growth in video and dynamic ads for marketers on Facebook. Get the full report for the latest performance benchmarks and insights on the most important trends shaping the marketplace.
Mobile, video, and dynamic ad growth lead to a strong Q3 2017 for profit-driven advertisers on Facebook. Download the full report for the exclusive data behind these trends, the latest performance marketing benchmarks, and more.
With accelerating growth in mobile and dynamic ad retargeting, Q2 2017 was strong for ecommerce advertisers on Facebook. Get all the latest benchmarks and analysis in this must-read report for performance marketing teams.
Q1 2017 saw greater ad spending, higher return on ad spend, and increased investment in mobile, especially among ecommerce advertisers on Facebook. Find these insights and more in this must-read report for profit-driven advertisers.
Advertisers are betting big on Instagram thanks to higher ROI at scale. This report offers exclusive data and insight into how top online retailers and mobile game developers are scaling picture-perfect growth with profit-driven advertising.
The holidays delivered higher return on ad spend on Facebook in Q4 2016, as advertisers turned to dynamic and mobile video ads more than ever before. This report outlines important benchmarks to inform campaign strategy in the year ahead.
Advertisers are flocking to video ads faster than ever on Facebook. The exclusive data and insights in this report will help inform more strategic decisions on your Facebook advertising plans for the new year ahead.
Despite the competition, profit-driven game advertisers shouldn’t shy away from Facebook during the holidays. This report features all the data game marketers need to find the most valuable new users among Q4’s new smartphone and tablet owners.
In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile, and video ads. This report reveals key performance benchmarks for marketing teams taking a profit-driven approach to Facebook advertising.
To give marketers in Europe and beyond critical insights for profit-driven advertising on Facebook, this report dives into performance benchmarks and best practices from countries across the continent.
To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans. Download the report for data on purchase behavior, advertising trends and more.
In Q2 2016, marketers on Facebook generated higher return on ad spend, while adoption of new ad innovations continued to soar. This report reveals key performance benchmarks for marketing teams taking a profit-driven approach to Facebook advertising.
Instagram advertising is rapidly becoming a valuable way to scale revenue growth on mobile. This report offers insight into how the ecosystem is growing and benchmark data on the most important trends profit-driven digital advertisers need to know.
Without real-time measurement and optimization of downstream purchase behavior inside your mobile app, you may be leaving revenue on the table with inefficient digital advertising. Learn how Nanigans' mobile SDK can power greater scale and higher ROI.
Facebook’s Audience Network is a powerful way to unlock scale and performance for direct response advertisers on mobile. Learn how Audience Network can not only enable you to reach a larger audience, but also drive higher return on ad spend for app advertisers.
In Q1 2016, Facebook advertising delivered higher return on ad spend for retailers, and global growth in video ads continued to accelerate. This report features essential global benchmark data to help inform strategic Facebook advertising at scale.
Facebook advertising in Asia-Pacific presents a massive opportunity. This report offers marketers in APAC and beyond insights to inform higher-ROI Facebook ads, with performance benchmarks and best practices from specific markets in the region.
Facebook is a powerful channel for business generating leads through online advertising. This report answers critical questions like: When is competition for leads traditionally lowest? When do conversion rates tend to peak? How have the largest advertisers achieved success?
Q4 2015 delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soar. This report highlights key global performance trends to fuel smarter data-driven Facebook advertising strategies in 2016.
With Facebook's Dynamic Product Ads, retailers are driving more purchases and higher return on ad spend. This study analyzes revenue-related retargeting performance of Dynamic Product Ads and Website Custom Audiences across three of Nanigans’ largest retail advertisers.
Marketers are rapidly adopting Instagram advertising as an essential direct response channel to power real revenue growth. This report features key trends to help you plan and optimize top-performing campaigns.
Thanksgiving weekend is often the most important time of year for retailers advertising online, and especially on mobile. This report features holiday insights on key Facebook ad metrics including purchase rates, average order value, and return on ad spend.
Global Facebook advertising CTRs hit the highest levels ever, while advertisers increasingly prioritized reaching audiences on mobile and in international markets in Q3 2015. This report highlights key Facebook advertising trends every performance marketer needs to know.
For ecommerce marketers planning Facebook ad campaigns for the holidays, this report reveals some surprising marketplace trends. Get the performance data you need to build a strong Facebook advertising strategy during the year's busiest shopping season.
Facebook advertising CTRs and video spend hit new highs, while CPCs dropped globally in Q2 2015. This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure performance marketing campaigns on Facebook.
Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers
Video or image? When it comes to driving mobile app installs on Facebook, which ad creative performs better? Download the report to learn how mobile game advertisers using Nanigans are achieving more installs and lower costs at scale.
This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure their performance marketing ad campaigns on Facebook in Q1 2015.
Facebook ads delivered strong Q4 2014 performance during a competitive holiday advertising season. This report includes CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from ad impressions delivered by companies leveraging Nanigans software.
During the holidays, the online advertising stakes are high and increased advertising competition makes strategic planning vital. To inform in-house advertisers going into the 2014 holiday season, this report highlights purchase rate and cost trends from last year, based on the top ad units leveraged by ecommerce companies on Facebook.
This report features insight on Facebook advertising trends seen by companies leveraging Nanigans ad automation software in Q3 2014. It includes aggregate data on CTR, CPC, CPM, and ad spend on Facebook's desktop and mobile channels.
This report offers CMOs and performance advertisers key Q2 2014 benchmark data on Facebook advertising CTR, CPM, CPC, and ad spend trends to inform strategy and planning for advertising campaigns at scale.
Nanigans data shows that brands were willing to pay more for advertising in the first quarter of 2014. This report explores the latest Facebook ad trends in CPM, CPC, CTR, and RPC across desktop and mobile channels.
According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter and year over year on desktop and mobile, despite higher costs.
Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities. This report explores the latest trends in CPM, CPC, and RPC for retailer performance marketers.
Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook.
Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.