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Reports

Q4 2015 Global Facebook Advertising Benchmark Report

Q4 2015 delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soar. This report highlights key global performance trends to fuel smarter data-driven Facebook advertising strategies in 2016.

How Dynamic Product Ads Have Transformed Retargeting on Facebook

With Facebook's Dynamic Product Ads, retailers are driving more purchases and higher return on ad spend. This study analyzes revenue-related retargeting performance of Dynamic Product Ads and Website Custom Audiences across three of Nanigans’ largest retail advertisers.

Black Friday & Cyber Monday 2015: How Retailers Delivered Higher ROI with Facebook Advertising

Thanksgiving weekend is often the most important time of year for retailers advertising online, and especially on mobile. This report features holiday insights on key Facebook ad metrics including purchase rates, average order value, and return on ad spend.

Q3 2015 Global Facebook Advertising Benchmark Report

Global Facebook advertising CTRs hit the highest levels ever, while advertisers increasingly prioritized reaching audiences on mobile and in international markets in Q3 2015. This report highlights key Facebook advertising trends every performance marketer needs to know.

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For ecommerce marketers planning Facebook ad campaigns for the holidays, this report reveals some surprising marketplace trends. Get the performance data you need to build a strong Facebook advertising strategy during the year's busiest shopping season.

Q2 2015 Global Facebook Advertising Benchmark Report

Facebook advertising CTRs and video spend hit new highs, while CPCs dropped globally in Q2 2015. This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure performance marketing campaigns on Facebook.

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers

Video or image? When it comes to driving mobile app installs on Facebook, which ad creative performs better? Download the report to learn how mobile game advertisers using Nanigans are achieving more installs and lower costs at scale.

Q1 2015 Global Facebook Advertising Benchmark Report

This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure their performance marketing ad campaigns on Facebook in Q1 2015.

Q4 2014 Global Facebook Advertising Benchmark Report

Facebook ads delivered strong Q4 2014 performance during a competitive holiday advertising season. This report includes CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from ad impressions delivered by companies leveraging Nanigans software.

2014 Ecommerce Holiday Advertising Trends Preview

During the holidays, the online advertising stakes are high and increased advertising competition makes strategic planning vital. To inform in-house advertisers going into the 2014 holiday season, this report highlights purchase rate and cost trends from last year, based on the top ad units leveraged by ecommerce companies on Facebook.

Q3 2014 Global Facebook Advertising Benchmark Report

This report features insight on Facebook advertising trends seen by companies leveraging Nanigans ad automation software in Q3 2014. It includes aggregate data on CTR, CPC, CPM, and ad spend on Facebook's desktop and mobile channels.

Q2 2014 Global Facebook Advertising Benchmark Report

This report offers CMOs and performance advertisers key Q2 2014 benchmark data on Facebook advertising CTR, CPM, CPC, and ad spend trends to inform strategy and planning for advertising campaigns at scale.

Facebook Advertising Benchmarks Q1 2014

Q1 2014 Facebook Advertising Trends Report

Nanigans data shows that brands were willing to pay more for advertising in the first quarter of 2014. This report explores the latest Facebook ad trends in CPM, CPC, CTR, and RPC across desktop and mobile channels.

Q4 2013 Facebook Global Advertising Trends Report

According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter and year over year on desktop and mobile, despite higher costs.

Q4 2013 Facebook Retail Advertising Trends Report

Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities. This report explores the latest trends in CPM, CPC, and RPC for retailer performance marketers.

Gaming Benchmark Report

Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook.

Facebook Advertising Benchmark Report – Retail

Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.