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Reports

Q4 2013 Facebook Retail Advertising Trends Report

Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities. This report explores the latest trends in CPM, CPC, and RPC for retailer performance marketers.

Gaming Benchmark Report

Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook.

Facebook Advertising Benchmark Report – Retail

Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.