2016 Holiday Ecommerce Facebook Advertising Preview

To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans. Download the report for data on purchase behavior, advertising trends and more.

Q2 2016 Global Facebook Advertising Benchmark Report

In Q2 2016, marketers on Facebook generated higher return on ad spend, while adoption of new ad innovations continued to soar. This report reveals key performance benchmarks for marketing teams taking a profit-driven approach to Facebook advertising.

Instagram Advertising Benchmark Report: June 2016

Instagram advertising is rapidly becoming a valuable way to scale revenue growth on mobile. This report offers insight into how the ecosystem is growing and benchmark data on the most important trends profit-driven digital advertisers need to know.

Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK

Without real-time measurement and optimization of downstream purchase behavior inside your mobile app, you may be leaving revenue on the table with inefficient digital advertising. Learn how Nanigans' mobile SDK can power greater scale and higher ROI.

Facebook Audience Network Increases Mobile App Install Volume by 26%

Facebook’s Audience Network is a powerful way to unlock scale and performance for direct response advertisers on mobile. Learn how Audience Network can not only enable you to reach a larger audience, but also drive higher return on ad spend for app advertisers.

Q1 2016 Global Facebook Advertising Benchmark Report

In Q1 2016, Facebook advertising delivered higher return on ad spend for retailers, and global growth in video ads continued to accelerate. This report features essential global benchmark data to help inform strategic Facebook advertising at scale.

Asia-Pacific Facebook Advertising Benchmark Report

Facebook advertising in Asia-Pacific presents a massive opportunity. This report offers marketers in APAC and beyond insights to inform higher-ROI Facebook ads, with performance benchmarks and best practices from specific markets in the region.

Lead Generation: 2016 Facebook Advertising Preview

Facebook is a powerful channel for business generating leads through online advertising. This report answers critical questions like: When is competition for leads traditionally lowest? When do conversion rates tend to peak? How have the largest advertisers achieved success?

Q4 2015 Global Facebook Advertising Benchmark Report

Q4 2015 delivered strong return on Facebook ad spend for retailers, as purchase rates and average order values soar. This report highlights key global performance trends to fuel smarter data-driven Facebook advertising strategies in 2016.

How Dynamic Product Ads Have Transformed Retargeting on Facebook

With Facebook's Dynamic Product Ads, retailers are driving more purchases and higher return on ad spend. This study analyzes revenue-related retargeting performance of Dynamic Product Ads and Website Custom Audiences across three of Nanigans’ largest retail advertisers.

Instagram Advertising Benchmark Report: December 2015

Marketers are rapidly adopting Instagram advertising as an essential direct response channel to power real revenue growth. This report features key trends to help you plan and optimize top-performing campaigns.

Black Friday & Cyber Monday 2015: How Retailers Delivered Higher ROI with Facebook Advertising

Thanksgiving weekend is often the most important time of year for retailers advertising online, and especially on mobile. This report features holiday insights on key Facebook ad metrics including purchase rates, average order value, and return on ad spend.

Q3 2015 Global Facebook Advertising Benchmark Report

Global Facebook advertising CTRs hit the highest levels ever, while advertisers increasingly prioritized reaching audiences on mobile and in international markets in Q3 2015. This report highlights key Facebook advertising trends every performance marketer needs to know.

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For ecommerce marketers planning Facebook ad campaigns for the holidays, this report reveals some surprising marketplace trends. Get the performance data you need to build a strong Facebook advertising strategy during the year's busiest shopping season.

Q2 2015 Global Facebook Advertising Benchmark Report

Facebook advertising CTRs and video spend hit new highs, while CPCs dropped globally in Q2 2015. This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure performance marketing campaigns on Facebook.

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers

Video or image? When it comes to driving mobile app installs on Facebook, which ad creative performs better? Download the report to learn how mobile game advertisers using Nanigans are achieving more installs and lower costs at scale.

Q1 2015 Global Facebook Advertising Benchmark Report

This report highlights key trends seen by companies leveraging Nanigans software to manage, optimize, and measure their performance marketing ad campaigns on Facebook in Q1 2015.

Q4 2014 Global Facebook Advertising Benchmark Report

Facebook ads delivered strong Q4 2014 performance during a competitive holiday advertising season. This report includes CTR, CPC, CPM, and spend trends on Facebook’s desktop and mobile channels, analyzed from ad impressions delivered by companies leveraging Nanigans software.

2014 Ecommerce Holiday Advertising Trends Preview

During the holidays, the online advertising stakes are high and increased advertising competition makes strategic planning vital. To inform in-house advertisers going into the 2014 holiday season, this report highlights purchase rate and cost trends from last year, based on the top ad units leveraged by ecommerce companies on Facebook.

Q3 2014 Global Facebook Advertising Benchmark Report

This report features insight on Facebook advertising trends seen by companies leveraging Nanigans ad automation software in Q3 2014. It includes aggregate data on CTR, CPC, CPM, and ad spend on Facebook's desktop and mobile channels.

Q2 2014 Global Facebook Advertising Benchmark Report

This report offers CMOs and performance advertisers key Q2 2014 benchmark data on Facebook advertising CTR, CPM, CPC, and ad spend trends to inform strategy and planning for advertising campaigns at scale.

Facebook Advertising Benchmarks Q1 2014

Q1 2014 Facebook Advertising Trends Report

Nanigans data shows that brands were willing to pay more for advertising in the first quarter of 2014. This report explores the latest Facebook ad trends in CPM, CPC, CTR, and RPC across desktop and mobile channels.

Q4 2013 Facebook Global Advertising Trends Report

According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter and year over year on desktop and mobile, despite higher costs.

Q4 2013 Facebook Retail Advertising Trends Report

Facebook advertising has significantly evolved in 2013, offering retailers a breadth of sophisticated performance marketing opportunities. This report explores the latest trends in CPM, CPC, and RPC for retailer performance marketers.

Gaming Benchmark Report

Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook.

Facebook Advertising Benchmark Report – Retail

Offering support for retail CMOs to increase their Facebook advertising budgets, the report highlights retailers achieving strong return and engagement on Facebook — averaging 152% ROI for 2013 with 3.75X higher CTRs than a year ago.