Nanigans’ value added reseller (VAR) program empowers third parties to access and benefit from the company’s 3+ years of research and development into its predictive lifetime value based bidding and optimization algorithms.
Nanigans’ software platform has driven more than 1.5 billion conversion events on behalf of the world’s largest performance marketers, resulting in success stories in retail, travel, gaming, education, financial services and more – such as acquiring customers with 10X greater purchasing intent and 2X higher lifetime value.
“Facebook is one of the most disruptive direct response channels of our time, and Nanigans has held an unwavering focus from the onset on measuring and predicting true return and revenue from the channel.” – Megan Pagliuca, GM & VP Digital Media, Merkle
Partner with Nanigans
Why Partner with Nanigans
» pLTV. Benefit from 3+ years of R&D into Nanigans’ predictive lifetime value (pLTV) based bidding and optimization algorithms
» Meaningful analytics. Access 100+ customer analytics and reporting metrics, from cost-per-purchasing user to lifetime return
» Deliver results. From its inception Nanigans has focused on building technology to measure, predict and optimize towards real business goals and lifetime ROI
» Transparency. Glean insights into true media spend and return, as well as minute-by-minute bidding and optimization decisioning logic
» Strategy. Learn from strategists, technologists and analysts with in-depth knowledge and experience with Facebook desktop and mobile
» Social and mobile. Ensure your clients are spending their budgets effectively and with confidence across the highest growth marketing channels
Training, Knowledge Base & Certification
With an ever-changing native ad environment and technically advanced ad products, Facebook can be complex. Nanigans offers its VAR partners in-depth training and an always-on knowledge base on both its platform and the Facebook advertising marketplace.
Additionally, Nanigans is developing and formalizing a multi-layer VAR certification program to ensure partners have the skills necessary to benefit from predictive lifetime value and its platform’s advanced functionality.
Partner Selection Criteria
Nanigans is partnering with select, well-respected advertising agencies, media trading desks and other digital vendors who pride themselves on and share a commitment to data-driven marketing and delivering lifetime value on behalf of CMOs worldwide.
» 200+ of the world’s largest direct response marketers as customers
» 900 billion impressions delivered worldwide
» 1.5 billion conversion events driven, from new customers acquired to purchases made
» 4 offices worldwide in Boston, New York City, San Francisco and London
» 100+ employees, including PhD level engineering and data science teams
Nanigans is pioneering the next evolution in media buying with its predictive lifetime value SaaS platform for performance marketing at scale.
Transforming customer acquisition and remarketing, Nanigans’ Ad Engine™ is the only platform that measures, predicts and optimizes ad spend for lifetime ROI across social and mobile.
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