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Missing the Mark: The State of Ecommerce Ad Retargeting

MISSING THE MARK

The State of Ecommerce Ad Retargeting

Display retargeting is more popular than ever, but how are online retailers managing and optimizing this critical strategy?

We benchmarked 100 marketers at the world’s top online retailers to uncover the state of retargeting today.

Dive into the Data

See how your retargeting strategy measures up

61%

of retailers manage display retargeting in-house

90%

of retailers are measuring the wrong retargeting metrics

18%

of retailers spend $200K+ per month on retargeting

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