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Mitigating Online Advertising Risk – The Playbook, Ep. 10

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In episode 2 of The Playbook, “User Value in Online Advertising,” we discussed the importance of optimizing campaigns for true lifetime value — that is, bidding more aggressively to reach higher-value customers. You may be wondering, “How can I still control spend so I don’t break my advertising budget?”

In our tenth(!) episode of The Playbook, Erik explains how you can mitigate risk without pausing down ads too early or reducing the reach of your digital advertising campaign.

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What would you like covered in a future episode of The Playbook? Send us an email to let us know.

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