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User Value in Online Advertising – The Playbook, Ep. 2

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Your competitors are bidding aggressively on Facebook, Instagram, and Twitter ads to reach high-value customers. If you’re bidding solely based on cost to drive inexpensive app installs, purchases, or email registrations, you may be leaving significant revenue on the table.

In this episode, Nanigans’ Senior Product Specialist Erik Mansur outlines the importance of optimizing campaigns for true lifetime value (LTV).

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What would you like covered in a future episode of The Playbook? Send us an email to let us know.

Playdemic Achieves 100% ROI on Facebook Ads with Nanigans Revenue OptimizationCase Study: Achieving 100% ROI with Lifetime Revenue Optimization

Game developer Playdemic made the strategic decision to manage Facebook advertising in-house using Nanigans to optimize for lifetime value. The result? Sustainable performance and unprecedented scale.

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