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How Dynamic Product Ads Have Transformed Retargeting on Facebook

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With Facebook’s Dynamic Product Ads, retailers are driving more purchases and higher return on ad spend.

This study analyzes revenue-related retargeting performance of Dynamic Product Ads and Website Custom Audiences across three of Nanigans’ largest retail advertisers. Results were impressive: for example, one flash sale retailer increased purchase rates 300% when they began using Dynamic Product Ads through Nanigans.

What’s in the Study

  • Analysis of spend and purchase share mix between Dynamic Product Ads and Website Custom Audiences
  • Comparison of downstream metrics like purchase rates and average order value
  • Insight on when Dynamic Product Ads may be right for your advertising goals
Download the study for a complete look at the returns advertisers are achieving using Dynamic Product Ads and Nanigans, and learn how to apply their winning strategies to your campaigns today.
How Dynamic Product Ads Have Transformed Retargeting on Facebook

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