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Facebook Video Advertising Rewind: Benchmarks and Trends from 2016

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Advertisers are flocking to video ads faster than ever on Facebook.

As CMOs scale investment in video advertising on Facebook to advance real revenue growth, it’s important to understand how the market is trending. The data and insights in this report will help inform more strategic decisions on your Facebook advertising plans for the new year ahead.

In this report, you’ll find exclusive Facebook insights on:

  • Video ad share and spend growth
  • Facebook Audience Network video ad spend growth
  • How video growth on Facebook extends to Instagram
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