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Q4 2015 Global Facebook Advertising Benchmark Report

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Q4 2015 delivers strong return on Facebook ad spend for retailers, as purchase rates and average order values soar.

This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q4 2015.

This report highlights:

  • CTR, CPC, and CPM trends for Facebook ads by vertical and geographic market
  • Ecommerce advertiser performance through the Q4 holiday season
  • Global growth in adoption of video, carousel ads, and dynamic product ads
Q4 2015 Global Facebook Advertising Benchmark Report
New data available! For the most up-to-date Facebook advertising insights, download our latest benchmark report.

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