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Q4 2013 Facebook Global Advertising Trends Report

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Marketing Resource details

According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter and year over year on desktop and mobile, despite higher costs.

What’s in the report:

  • Facebook advertising benchmarks for Q4 2013
  • Insight on trends in CTR, CPM, CPC, and RPC
  • Mobile vs. desktop trends
  • Trends by demographics
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