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NEW: Finally, you can measure and optimize your advertising for incremental revenue. Learn more.

INCREMENTAL REVENUE

ADVERTISING PLATFORM

FOR IN-HOUSE PERFORMANCE MARKETING TEAMS

Powering incremental revenue growth at commerce companies worldwide.

Nanigans is the most powerful and transparent cross-channel buying platform for driving incremental revenue. More than $700M in annualized ad spend is managed through Nanigans software by forward-thinking companies that rely on Nanigans as a strategic engine of growth.
Nanigans Software

“The only true measure of ad effectiveness that matters is incremental revenue. This is the additional revenue generated by advertising that would otherwise not have been captured without the ad spend.”

RIC CALVILLO
Co-Founder and CEO, Nanigans

Cross-Channel ROI

Automate and scale campaigns across today’s most valuable digital channels.

Facebook

Engage and convert an audience of over 2 billion potential customers with profit-driven advertising software.

Instagram

Inspire action in a creative visual community that engages more than 700 million people on mobile around the world.

Twitter

Join the conversation and reach a real-time global network of highly engaged users with the right message in the right moment.

Display

Maximize audience reach and incremental return with direct access to all the high-value display advertising channels.

Predictive Optimization

Find your next best customer with Predictive Lifetime Value® based automated bidding and optimization algorithms.

Value-Based Bidding

Using sophisticated Predictive Lifetime Value machine learning, Nanigans bids to maximize your return. Spend with confidence, knowing your bids are backed by deep data intelligence.

Intelligent Pacing

Don’t let shifting ad market dynamics hurt campaign performance. Advanced pacing algorithms allocate your budget smartly throughout the day, always optimizing for ROI.

Creative Testing

Uncover the ad creative combinations that resonate most with customers. Quickly test thousands of images and copy variations and boost only those that drive peak performance.

Real-Time Business Intelligence

Analyze and take action on real-time and lifetime performance using 100+ reporting attributes with interactive visualizations and dashboards.

Total Transparency

Enjoy unparalleled visibility into costs, bids, and decisioning logic through full data transparency. No other platform enables you to track, surface, and activate your own data like Nanigans.

Multidimensional Analytics

Leverage your data every step of the way through a unified interface for ad creation, optimization, and analytics. Actionable reporting tools give you immediate insight and control.

Dashboards & Visuals

Monitor multiple campaigns from one screen with interactive data visualizations. Powerful tools like Cohort Analysis give an at-a-glance picture of real-time and lifetime performance.

Customizable Metrics

Bridge the gap between “vanity metrics” and truly actionable data. Calculate unique business metrics with custom formulas that can fully integrate with your internal systems and tools.

Flexible Filtering

Apply an unlimited number of filtering rules to your reporting and ad management views. Drill deep down into campaign performance to focus on the granular metrics that matter most.

Collaborative Reporting

Quickly and easily save and share custom reporting views to enable efficient collaboration across teams, eliminating import/export and version control headaches.

End-to-End Workflow Automation

Save time and maximize efficiency with an intuitive multichannel interface and a highly modular ad campaign structure.

Combinatorial Ad Building

Keep data front and center as you design, target, and deploy multichannel ads through one unified interface. Automate thousands of ad combinations to reach your customers fast.

Rules-Based Retargeting

Reengage your best customers with the most relevant ads through flexible ROI-based rule building. Save time and reach high-value shoppers, repeat purchasers, and more.

Dynamic Budgeting

Specify budgets and allow advanced algorithms to ensure you only pay for the highest performing ads across channels. Granular thresholds give you full spend control at scale.

Unified Data Activation

Build a complete picture of customer behavior and leverage cross-device insights for universal multichannel campaign optimization.

Deep Data Integration

Achieve end-to-end integrated tracking across your mobile and desktop website and apps with Nanigans desktop pixels and a single lightweight mobile SDK.

Downstream Optimization

Optimize for downstream goals and lifetime ROI using data collected and synced across channels and devices. Bid smarter with deep cross-channel insight on customer behavior.

Unified Customer View

Benefit from a universal cross-channel view of each customer and leverage actions and conversion activity from one channel to improve campaign performance on another.
  • Wayfair teams have been long-time users of Nanigans ad automation software to manage our large, complex social and mobile ad campaigns and quantify how these efforts drive growth for our business.
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    WayfairPatrick BakerManager, Social Advertising

Take control of your digital advertising.

Leading performance marketers leverage Nanigans ad automation software in-house.

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