Menu

Tag : 2014

Recap: Facebook’s Q2 2014 Earnings Call

Facebook’s been busy since its f8 developer conference back in April, when the company announced a majority of mobile ad revenue (59%) and the launch of the Facebook Audience Network. Over the past few months, the social network has garnered headlines for its right-hand side ad redesign, the acquisition of online video advertising platform LiveRail, and most recently, its testing of a direct action “Buy” button geared toward ecommerce companies. The advertising community has eagerly anticipated Facebook’s Q2 earnings report yesterday, a […]

Why Direct Response Is Dominating 2014 Advertising

Since the first banner ad was served in 1994, marketers have been under pressure to prove value through data—otherwise known as return on ad spend. In 2013, Internet ad revenues hit $42.8 billion, surpassing broadcast television for the first time and displaying a 17% YOY increase. Today, advertisers who have historically been focused on generating brand awareness are expected to report with hard data that they not only reached their specific target audience, but they were able to effectively encourage that audience […]