Menu

Tag : 2017

Recap: Facebook’s Q2 2017 Earnings Call

In Facebook’s Q2 2017 earnings call, founder and CEO Mark Zuckerberg revealed that the social site is more popular than ever. In fact, Facebook’s community reached an important milestone of 2 billion monthly active users (MAU) last quarter. Yesterday’s earnings call highlighted many details of Facebook’s continued growth and success: Total revenue grew by 45% year-over-year to $9.32 billion Mobile ad revenue grew 53% year-over-year and now accounts for 87% of total ad revenue Facebook has 1.32 billion daily active […]

featured image - q1 2017 fb earnings call recap

Recap: Facebook’s Q1 2017 Earnings Call

As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook. Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.   Yesterday’s Facebook earnings call similarly reflected the continued growth […]