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Tag : account ingestion

5 Ways Ad Automation Software Makes Mobile App Install Campaigns Easier

This is a modified excerpt from Level Up: The Game Developer’s Guide to Global Advertising. Mobile app install advertising typically requires a ton of data uploads and downloads, not to mention methodical creative testing. But the good news is, you’re alive in 2015, and tech can take on all that manual labor. Bidding automation means you only have to set things up right the first time. Once launched, campaign settings are flexible; you are free to start out with a […]

Facebook Ad Account Import: Onboarding at the Click of a Button

One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is […]