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Tag : Ad analytics

Anatomy of a Growth Marketer: Napasagorn Vibulsrisajja, Pomelo

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing labels - Studio (sleek and sophisticated) and Soho (fun-loving and funky) – Pomelo is “planning world domination.” What’s it like to work in a region that TechCrunch describes as “on the […]

Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Dashlane is an award-winning and highly praised brand in the password manager and digital wallet space. Its simple yet advanced identity, security and payments solutions have attracted 4.5 million users worldwide and landed the company features in The New York Times, TechCrunch and Fast Company. What’s it like to market one of Google’s “best apps of 2015”? We asked Evelyn Tong, Senior Paid […]

Featured Image - 2016 Facebook Instagram predictions

5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate Mobile’s reign is here to stay. In 2016, more than half of Facebook users will access the site solely on mobile devices. While desktop will continue to […]

Anatomy of a Growth Marketer: Ankita Singh, Trendin

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Trendin is an online retail store for Indian shoppers, featuring brand names like Allen Solly, Pantaloons, and People. Catering to every demographic and covering a wide array of price points from mass-market to luxury, the fashionwear and accessories site has become a go-to ecommerce destination. What’s it like to work at “the largest online portal of any brick-and-mortar retailer in the […]

Anatomy of a Growth Marketer: Ben Moscatello, Storm8

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Storm8 has quietly become a giant in the world of mobile gaming, with more than 45 free-to-play titles across a variety of genres and over 1 billion downloads. For more than six years, the developer has kept global users entertained and engaged. Popular titles like Candy Blast Mania, Dragon Story and MONOPOLY Bingo! have repeatedly landed the company in the top 100-grossing […]