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Tag : Ad analytics

Scaling Up: Accelerated Ad Creation and Campaign Performance Analysis

One thread that ties together all successful direct response advertisers is agility – both in terms of ad iteration and ability to scale. This is a constant battle, particularly as companies grow and begin advertising across multiple target markets, geographies, or languages. Two of the latest improvements to Nanigans advertising automation software help smooth that road for advertisers, allowing users to both create hundreds of ad variations in seconds, and analyze results in record time. Rebuild Our new Rebuild feature, […]

Anatomy of a Growth Marketer: Napasagorn Vibulsrisajja, Pomelo

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing labels - Studio (sleek and sophisticated) and Soho (fun-loving and funky) – Pomelo is “planning world domination.” What’s it like to work in a region that TechCrunch describes as “on the […]

Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Dashlane is an award-winning and highly praised brand in the password manager and digital wallet space. Its simple yet advanced identity, security and payments solutions have attracted 4.5 million users worldwide and landed the company features in The New York Times, TechCrunch and Fast Company. What’s it like to market one of Google’s “best apps of 2015”? We asked Evelyn Tong, Senior Paid […]

Featured Image - 2016 Facebook Instagram predictions

5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate Mobile’s reign is here to stay. In 2016, more than half of Facebook users will access the site solely on mobile devices. While desktop will continue to […]

Anatomy of a Growth Marketer: Ankita Singh, Trendin

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Trendin is an online retail store for Indian shoppers, featuring brand names like Allen Solly, Pantaloons, and People. Catering to every demographic and covering a wide array of price points from mass-market to luxury, the fashionwear and accessories site has become a go-to ecommerce destination. What’s it like to work at “the largest online portal of any brick-and-mortar retailer in the […]