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Tag : Ad analytics

Troubleshooting Tips For Ad Campaigns With Low Volume or Poor Performance

Direct response marketing involves many moving parts. No matter how carefully you set a campaign up, odds are you will hit a snag in ad spend or performance from time to time. With plenty of hands-on experience in the ecommerce and gaming verticals, Nanigans account managers are well-versed in auditing and improving campaign results. Here are troubleshooting tips from two of our seasoned team members. Laurie Bloom One of the questions I get asked most frequently is, “How do I […]

Data Analysis: The Backbone to In-House Advertising

Data driven decision-making is the modern day marketer’s key to success in today’s competitive digital environment. A siloed reporting suite with canned sets of data is no longer sufficient in an era where in-house teams are managing thousands of ads across marketing channels. Here are three ways Nanigans data analysis software has significantly changed the way marketers plan, create and optimize their ad campaigns. “Data Everywhere”: One-Stop Analysis and Optimization When our clients step into the office in the morning, […]

HubSpot Inbound: Applying Content Lessons to Advertising

Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art & Science of Content Promotion, detailing HubSpot’s 3-step process of launching, promoting and repurposing content. While the topic may not seem immediately relevant to social media advertisers, promoting […]

Move Fast and Have a Vision: A Product Manager’s Guide

Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]

We Drove 1 Million Mobile App Installs on Facebook for Less Than $1 Each

We drove more than 1 million mobile app installs on Facebook in the past few months, and our cost-per-install (CPI) averaged less than $1.00. We achieved these results across multiple clients and verticals, and we fine-tuned our advertising strategy with every dollar spent. We’re convinced our process is the most efficient for driving mobile app installs on Facebook, and we’re excited to highlight our strategy for you. Many advertisers tell us they’re happy with a CPI below $4.00, whereas we […]