Tag : Ad Tracking

3 Data Tracking Tips For In-House Advertisers Using Conversions

A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]

Introducing Tracking Rules: Ad Tracking, Simplified

Ad tracking is a crucial step in getting actionable insight from ad performance. But historically ad tracking has been difficult to set up and included adding specific tracking parameters to each ad placement making tracking possible, but difficult. Today, Nanigans introduced Tracking Rules, a new product that simplifies the setup and tracking of ad performance. With Tracking Rules advertisers only set up tracking parameters once – then never worry about them again. Using Tracking Rules advertisers can: Easily set up […]