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Tag : Ad Tracking

How to: Run a Post-Launch Ad Campaign Analysis

Congratulations, you’ve successfully launched a new campaign using Nanigans software! What’s next? The post-launch analysis is an essential part of getting a campaign off the ground and is the foundation to being able to assess and build on performance. In-house marketers benefit from taking stock of the campaign setup and early data shortly after launching so that any inconsistencies or performance gaps can be addressed right away. Ready to get started? Marketers working with Nanigans typically approach post-launch analysis in […]

Cross-Device Tracking For a Multi-Touch World

We may be living in a mobile-first marketing world, but the customer journey is by no means limited to portable devices. Just because a user clicked on your mobile ad from their phone or tablet doesn’t mean they also won’t monetize on their desktop, or offline. Fortunately, Nanigans can track across devices to help paint a clearer picture of user activity and lifetime value. User-level tracking Nanigans tracking works on a user level, rather than ad level basis. This means […]

Are You Taking Advantage of Facebook’s Cross-Device Tracking Capabilities?

The topic of cross-device tracking was brought up several times during Facebook’s Q3 2014 earnings call last week. COO Sheryl Sandberg referenced the evolution from cookie-based browser tracking on PCs to the challenge of monitoring multichannel, offline/online customer behavior, explaining: “We’re investing in ad tech for a simple reason: Consumers are shifting quickly to mobile and the advertising industry is not keeping up. Today, the average adult in the US spends nearly 25% of their media time on mobile, but […]

3 Data Tracking Tips For In-House Advertisers Using Conversions

A conversion is any customer action that adds value to your business, such as a visit, signup or registration, product view, purchase, or app installation. We track these actions to understand which of your ad placements are leading to business and revenue for your company, and to optimize future campaigns through our platform’s algorithm. Last week we launched a new Conversions Setup tool, putting more control of the Ad Engine kickoff process in the hands of in-house marketers. Here are some […]

Introducing Tracking Rules: Ad Tracking, Simplified

Ad tracking is a crucial step in getting actionable insight from ad performance. But historically ad tracking has been difficult to set up and included adding specific tracking parameters to each ad placement making tracking possible, but difficult. Today, Nanigans introduced Tracking Rules, a new product that simplifies the setup and tracking of ad performance. With Tracking Rules advertisers only set up tracking parameters once – then never worry about them again. Using Tracking Rules advertisers can: Easily set up […]