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Tag : Amazon

Three Ways Amazon Could Join Facebook and Google as a Triopoly

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business. The company generated approximately $1.88 billion in global ad revenues for all of 2017. The latest forecast from research firm eMarketer lists Amazon’s 2018 U.S. ad revenue at $4.6 billion, representing extraordinary annual growth of 144.5%. The forecast puts Amazon ahead of Oath and Microsoft in eMarketer’s ad revenue ranking. Related post: Your Ad Tech Tax Is […]

2018 holiday shopping season

Report: Retailers’ Ad Budgets Favor Black Friday Over Cyber Monday

New Nanigans research takes a close look at how retailers plan to spend digital ad budgets during the 2018 holiday shopping season. The results of our new survey, based on responses from 100 senior digital advertising executives, indicate that retailers will invest more of their ad spend on Black Friday than any other day this holiday season. Related post: Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising In terms of budget allocation, our survey respondents revealed that a […]

Triopoly advertising playbooks

Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising

Together, Google, Facebook and Amazon are projected to own 62% of the $107 billion in ad revenue generated in the U.S. this year, according to research firm eMarketer. While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue. How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — […]

Jeff Bezos

Your Ad Tech Tax Is Amazon’s Opportunity

When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with lower prices and economies of scale. Amazon is now exploiting a similar opportunity with digital advertising. Amazon’s advertising business is now worth $2 billion, which is about 60% growth year-over-year. Pundits expect Amazon to shake up the Google-Facebook ad duopoly. But what many are overlooking is Amazon’s role as an advertiser, an ad network and […]

The Top 52 Retail Marketers to Watch in 2018

It’s an exciting time to be part of a marketing team at an ecommerce company. Traditional advertising methods are being replaced by fast-moving digital strategies that utilize data analytics, brilliant creative, and compelling brand loyalty programs to outpace the competition. Yet retail marketing can be as daunting as it is exhilarating. There’s mounting pressure from the C-suite to quickly turn marketing spend into sales and stay connected with busy consumers who have hundreds of digital options at their fingertips. And […]