Tag : Amazon

Jeff Bezos

Your Ad Tech Tax Is Amazon’s Opportunity

When Jeff Bezos famously said, “Your margin is my opportunity,” he was referring to retailers’ historically high margins and Amazon’s intent to undercut them with lower prices and economies of scale. Amazon is now exploiting a similar opportunity with digital advertising. Amazon’s advertising business is now worth $2 billion, which is about 60% growth year-over-year. Pundits expect Amazon to shake up the Google-Facebook ad duopoly. But what many are overlooking is Amazon’s role as an advertiser, an ad network and […]

The Top 52 Retail Marketers to Watch in 2018

It’s an exciting time to be part of a marketing team at an ecommerce company. Traditional advertising methods are being replaced by fast-moving digital strategies that utilize data analytics, brilliant creative, and compelling brand loyalty programs to outpace the competition. Yet retail marketing can be as daunting as it is exhilarating. There’s mounting pressure from the C-suite to quickly turn marketing spend into sales and stay connected with busy consumers who have hundreds of digital options at their fingertips. And […]

The Inner Workings of Amazon Advertising [Infographic]

Amazon is known to millions as a brick-and-mortar killing, Whole Foods acquiring, on-demand cloud providing, online marketplace where you can buy anything, industry-disrupting juggernaut. But as an advertising platform? Not so much. But that’s changing fast. After generating $1.7 billion in ad revenue in 2017, Amazon topped that amount in Q1 alone with $2 billion. The company is still far behind the Facebook and Google duopoly, but its skyrocketing ad revenue in Q1 (a 139% year-over-year increase) is setting the […]


IRCE 2018: 10 Key Sessions for Ecommerce Marketers

The 2018 Internet Retailer Conference & Exhibition is fast-approaching (June 5-8 in Chicago). If you’re planning to attend, bring your ideas and questions because IRCE comes stocked with workshops, sessions led by industry experts, and an exhibit hall filled with cutting edge technologies on display. You should also bring your business cards because IRCE is a networking goldmine with thousands of ecommerce industry peers in attendance. To help you navigate a busy conference, we’ve narrowed down the various IRCE sessions […]

How Nanigans’ Predictive Lifetime Value Came to Be [A Timeline]

The first known use of the word “predict” was in 1609; originating from the Latin word praedictus. Asdefined by Merriam Webster, predict is to declare or indicate in advance; especially: foretell on the basis of observation, experience, or scientific reason. Predictions have evolved vastly from 1609, arguably one of the first scientists to use “predictive science” was physicist/mathematician /astronomer, and philosopher, Galileo Galilei, who championed theories like”observational astronomy“. But this post is not about the 1600′s but the developments of […]