Menu

Tag : Android

The State of Mobile in 10 Charts

Did you know that US app install spending is predicted to hit upwards of $11B in 2017? Or that push notifications drive the greatest rates of user retention and engagement in the retail vertical? How about that of all time spent on digital media, apps represent 51%? The world of mobile — including gaming apps, web browsing, online shopping and social networking — is full of stats and data that will influence advertising dollars and marketing initiatives. To help you […]

5 Reasons You Should Integrate the Nanigans SDK Into Your Mobile App

Tracking customer lifetime value in today’s multi-device, multi-click world can present a significant challenge. It not only impacts attribution, but also how the value of each customer is tracked appropriately. According to recent Nanigans data, we have tracked over 840 million mobile events from the last week in February alone. This is why at Nanigans we recently introduced a native mobile app SDK that enables you to build a full story of customer lifetime value and automatically feed mobile tracking […]