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Tag : Android

5 Reasons You Should Integrate the Nanigans SDK Into Your Mobile App

Tracking customer lifetime value in today’s multi-device, multi-click world can present a significant challenge. It not only impacts attribution, but also how the value of each customer is tracked appropriately. According to recent Nanigans data, we have tracked over 840 million mobile events from the last week in February alone. This is why at Nanigans we recently introduced a native mobile app SDK that enables you to build a full story of customer lifetime value and automatically feed mobile tracking […]