Tag : App Store

3 App Marketing Tips From The Developer of Trivia Crack

Etermax founder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation? Cavazzani offered recommendations in a recent webinar with App Annie. Here’s his advice for app developers and marketers hoping for runaway success: 1. […]

Mobile App User Acquisition: Google Play vs. App Store

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’ve launched a series of blog posts, affectionately titled “Versus.” Here we will discuss two powerful discovery platforms, and how each can help app developers boost user acquisition. There’s an app for everything these days. Want to improve your tooth brushing skills? There’s an app for that. Want to send your friend a […]

Online Gaming in the News

Our Q3 2014 Global Facebook Advertising Benchmark Report breaks down the latest trends in Facebook advertising. For gaming companies, CPMs increased 548% year-over-year, compared to a 255% CPM increase for ecommerce companies. Following this upward trend, CTRs increased 298% year-over-year for gaming companies. Despite surging impression costs, engagement continues to rise for gaming companies that leverage Facebook advertising. Click-Through Rates Year-Over-Year for Gaming Companies Apple and Google continue to battle in the mobile gaming space. App Annie recently reported that Google Play had 60% […]

The State of Mobile in 10 Charts [SlideShare]

Did you know that US app install spending is predicted to hit upwards of $11B in 2017? Or that push notifications drive the greatest rates of user retention and engagement in the retail vertical? How about that of all time spent on digital media, apps represent 51%? The world of mobile — including gaming apps, web browsing, online shopping and social networking — is full of stats and data that will influence advertising dollars and marketing initiatives. To help you […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]