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Tag : App Store

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

App Climbs App Store Ranking from #253 to #5 in 10 Days with Facebook Mobile Ads

From gaming to ecommerce, app developers are increasingly recognizing the power of the Facebook mobile News Feed to fuel app discovery and distribution. One of Facebook’s core draws for mobile advertisers lies in its extensive reach. Rather than navigate multiple ad networks and exchanges to hit volume and distribution goals, app developers can turn to one channel that offers the opportunity to reach over 600 million people worldwide. Couple this unprecedented reach with Facebook’s rich targeting data and ad units […]