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Tag : Audience Segmentation

Audience Override Tables: Advanced Targeting for the In-House Advertiser

We’ve all heard the buzz words – “big data,” “ad tech,” “personalization,” “programmatic,” and “mobile” have been discussed in digital marketing articles and on industry event panels ad nauseum for the past couple of years. Why is everyone so fixated on these terms? Streamlining Campaign Management Just because consumers are spending increasing amounts of time online and on mobile, that doesn’t mean they aren’t still watching TV or using desktop. In 2015, advertisers have a ton of channels to monitor […]

Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch

This article originally appeared on Social Media Today. Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for […]

Facebook Marketers: How to Amplify Your Ad Targeting with Custom Audiences

Facebook Custom Audiences is a powerful tool for segmenting your target audiences. It provides the opportunity for marketers to reach a specific set of people on Facebook with an incredibly relevant message. Studies have shown that Custom Audiences delivers a 5.5x greater ROI than standard interest targeting. So for the same amount of Facebook ad spend invested, people targeted through Custom Audiences generated 5 times more revenue as compared to standard interest targeting. Custom Audiences lets marketers deliver ads to […]