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Tag : Best Practices

7 Landing Page Form Tips to Increase Lead Generation

Creating an effective landing page form can be tricky. You want to encourage people to submit their contact information, but you don’t want to be too pushy. You’d like to know everything about each lead you are generating, but they’re only willing to tell you so much. So how can you create landing forms that convert more visitors into leads? Let these seven tips guide you to landing page success: 1. Consider form length It’s important to carefully consider the […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]

How To: Drive Direct Response on Facebook

It’s an exciting time to be advertising online. Smartphone sales are up, and people are spending more and more of their time in apps; particularly gaming and social media. With over ten years spent attracting users and taking note of their interests, Facebook is the perfect tool for marketers looking to reach the customers most likely to sign up, download or purchase their products and services. eMarketer reports that the retail, financial services, automotive and telecom industries budget more heavily […]

Mobile Gaming After the Holidays: New Devices, New App Downloads

Smartphones were a popular gift this holiday season, no doubt. Prominent KGI analyst Ming-Chi Kuo forecasts that iPhones sales will have reached 71.5 million in Q4 2014 alone. The iPhone 6 is projected to account for 60% of all iPhone sales, at just over 41 million. Flurry analyzed device activations and app installs during the week leading up to (and including) Christmas 2014. Apple products accounted for 51.3% of mobile devices that were activated, with its big screened iPhone 6 as the frontrunner. […]

Facebook Mobile and RTB: Creative Best Practices and Ad Specs

Last month we announced our partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. Mobile is a fast-growing segment of digital advertising, and staying ahead of the curve means continuous innovation — for Nanigans, and for our customers. Expanding our ad automation software beyond Facebook was pretty major news for us, and we’re extremely excited about the opportunity to offer cross-channel access to online inventory via real-time bidding (RTB). A recently released Gartner survey indicates that digital marketing […]