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Tag : Best Practices

Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch

This article originally appeared on Social Media Today. Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for […]

4 Facts Facebook Advertisers Need to Know About Relevance Score

Whether it’s a result of marketers going digital- and mobile-first, the push for programmatic, the need to justify ad spend with concrete ROI, or all of the above, “data-driven marketing” has become an online advertising catchphrase. The demand for tracking, understanding and optimizing ad performance has grown exponentially over the past couple years, and so has the demand for timely insight into the marketing approaches that resonate with a target audience and those that don’t. Enter Relevance Score. This software […]

7 Landing Page Form Tips to Increase Lead Generation

Creating an effective landing page form can be tricky. You want to encourage people to submit their contact information, but you don’t want to be too pushy. You’d like to know everything about each lead you are generating, but they’re only willing to tell you so much. So how can you create landing forms that convert more visitors into leads? Let these seven tips guide you to landing page success: 1. Consider form length It’s important to carefully consider the […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]

How To: Drive Direct Response on Facebook

It’s an exciting time to be advertising online. Smartphone sales are up, and people are spending more and more of their time in apps; particularly gaming and social media. With over ten years spent attracting users and taking note of their interests, Facebook is the perfect tool for marketers looking to reach the customers most likely to sign up, download or purchase their products and services. eMarketer reports that the retail, financial services, automotive and telecom industries budget more heavily […]