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Tag : Best Practices

How to Scale Lead Generation with Facebook, Instagram, and Twitter Ads [Free Guide]

Are you maximizing the power of Facebook, Instagram, and Twitter ads for lead generation? In a survey of marketers worldwide, 58% reported that increasing lead generation was their most important digital marketing strategy goal. The next highest priority? Increasing conversion rates. Attracting more of the right customers is clearly a challenge for all marketers. However, for those managing large-scale lead generation campaigns, advertising on Facebook, Instagram, and Twitter can be a highly effective solution. Each of the three platforms offers […]

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Getting Creative With Facebook And Instagram Video Advertising [SlideShare]

Marketing teams in all industries are increasingly turning to video ads to drive awareness and revenue. This year, more advertising teams dedicated ad spend to video than ever before, especially on social platforms. And according to a survey of US marketers who plan to use social video ads, 66% said they would invest in video ads on Facebook and 27% intend to boost spend for Instagram video ads over the next nine months. Running video ads on channels like Facebook and […]

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What Do US Marketers Need To Know About Advertising In EMEA?

Social advertising in EMEA (Europe and the Middle East) presents a great opportunity for US businesses to drive massive revenue growth. However, advertisers need to understand the region before they target campaigns to audiences in EMEA. To provide more insight into the landscape, we asked our Strategic Client Director for EMEA, Daniel Fernandes, to answer these questions: 1. What do US-based advertisers need to know about social media marketing in EMEA? EMEA is a huge region. Europe alone is as large […]

The Playbook: Online Video Ads: Interstitial vs. Autoplay

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital […]

The Marketer’s Creative Guide to Instagram Advertising [eBook]

There’s more to Instagram advertising than meets the eye. With over 400 million monthly active users, Instagram’s popularity is exploding. This mobile, visual platform can be a powerful revenue driver for advertisers who know how to combine eye-catching creative with action-inspiring direct response strategies. For example, one online retailer promoting daily flash sales prioritized showing only the highest quality product photography in its Instagram ads. The result? An impressive 219% increase in purchase rates. When you’re trying to move the […]