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Tag : Best Practices

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

Featured Image - Fix Failed Ad Campaigns

How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

Outside The Box Creative Tips & Tricks For Digital Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Data-driven digital marketing means constantly testing channels, audiences, ad units, creative, and copy to discover which combination attracts the best customers and highest return on investment. But when you finally do find a winning configuration, the challenge doesn’t end there. How can you keep the engagement and conversions going and avoid ad fatigue? By now everyone should know that a […]

These 4 Advertisers Are Using Color To Dominate Instagram

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Want to know the key to successful Instagram ads? On a visually-based platform like Instagram, color is the first thing that jumps out at users as they browse through the images in their feed. But color can do more than just help your ad stand out from the crowd; these brands are lighting up Instagram with vibrant and vivid ads […]

The 2016 Marketer’s Guide to Facebook Advertising [eBook]

Facebook’s explosive growth and rapid innovation have made it one of the world’s top digital advertising channels. Advancements in advertising automation, creative formats, audience targeting, and mobile optimization have sparked a new wave of opportunity for digital marketers to achieve ever-increasing ROI. At Nanigans, we see in-house marketing teams drive more revenue from Facebook advertising every day through sophisticated, data-driven strategies. But what are the trends that will fuel the next ecosystem evolution in 2016? Which best practices have powered […]