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Tag : campaign strategy

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What Makes In-House Advertising Teams Successful?

In-house advertising brings many benefits – chiefly data control, cost transparency, and increased speed to market – but a common myth is that you don’t get the insights or customer service that come with a traditional agency partnership. At Nanigans, we recognize that in-house advertising success requires way more than a login and basic software training. That’s why we assign every new customer a vertical-specific team of skilled analytics, product, and channel experts. Our customer success managers are always there to […]

Facebook Ad Campaign Pacing: 3 Common Bidding and Budgeting Questions

Pacing is a basic concept in the world of online advertising, yet it can have a strong impact on the performance of ad campaigns. Improper pacing can lead to budgets spent too quickly or underdelivering on volume goals. Even if you are reaching your spend goals by the afternoon, you may be missing out on even better opportunities later in the day. With proper pacing, advertisers are able to easily analyze whether different hours of the day impact campaign performance and […]

50 Direct Response Advertising Tips to Power Outstanding Social & Mobile Campaigns [eBook]

When it comes to online advertising, direct response dominates. Direct response accounted for 59.1% of all US digital ad spend last year versus branding-oriented ad campaigns, according to eMarketer. As all the major players in the social and mobile ad space continue to build out increasingly effective direct response advertising solutions, spend is likely to keep on growing. Related Posts: Delivering ROI: How 4 Top Ecommerce Brands Are Achieving Digital Advertising Success [eBook] Building a Foundation For In-House Advertising Success […]

Conquer 2015 With Our Comprehensive Advertising Calendar

Foresight is a major component of any marketing strategy. Between graphic design, photography, copywriting, and approval from the top, ad campaigns take time to set in motion, so the farther out campaign managers can plan, the better. Timely and seasonal ads lend a touch of personalization no matter how large your target audience is, so as you begin to think about your advertising goals for Q2 and beyond, keep this 2015 marketing calendar handy. February February 1: Super Bowl Sunday […]

HubSpot Inbound: Applying Content Lessons to Advertising

Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art & Science of Content Promotion, detailing HubSpot’s 3-step process of launching, promoting and repurposing content. While the topic may not seem immediately relevant to social media advertisers, promoting […]