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Tag : campaign strategy

Inside Facebook Advertising at ClassPass

With more than 30 million reservations made at 8,500 fitness studios in 39 cities around the world, ClassPass is on a roll. The company offers a subscription that provides access to a massive network of boutique fitness studios and gyms — and it’s growing faster than ever. How does an innovative company like ClassPass keep the momentum going by attracting new users to its service? A robust Facebook advertising strategy is a key piece of the puzzle. Mary Rykaczewski, ClassPass’ […]

Profit-Driven Advertising: Can It Empower Your Marketing Team?

This article originally appeared on IBM’s THINK Marketing blog. Does your marketing team track the true cost of digital advertising and the revenue driven by it? In today’s world of advanced analytics and cross-channel tracking, there’s no reason not to use profit, instead of cost, as a true north for your online advertising efforts. Historically, CEOs have regarded advertising as an expense instead of a revenue generator. However, as marketing teams are beginning to place more of a focus on […]

Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: We’re not just talking about a missed opportunity for revenue, but the chance for marketing to be valued as a driver of business, rather than invoices. This white paper explores how the profit-driven advertising model can drive up your bottom line and fuel growth in your marketing budget. Related Posts: Profit-Driven […]

Optimized Bidding: Tips For Turning Around Low-Volume Ad Spend

A big question for many digital marketers is what event to optimize bids towards on Facebook, Twitter and Instagram. Most advertisers just choose the most important metric to them, whether it is subscribe, purchase, or register. Unfortunately, many social platforms heavily depend on data from that specified event’s activity within the last 24 hours. If that event isn’t getting a lot of activity, advertising volume may suffer. Most online marketers share a common goal: to scale spend while maintaining campaign […]

The Playbook: Scaling Digital Advertising Success

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. In this episode of The Playbook, a fan writes in: “We had a very successful global launch. How do we maintain our advertising campaign’s success online?” Click below for Senior Product Specialist Erik Mansur’s discussion of the two different phases in […]