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Tag : Data Visualization

Easily Visualize Ad Campaign Data With Performance Analysis Charts

Visualizing performance information is a great way to spot trends and quickly understand campaign data that you want to delve into further. In fact, according to 3M and Zabisco visual information is processed by the brain 60,000x faster than text – so it’s no wonder why data visualization is useful to startups and marketers. Let’s look at two marketers that run Facebook ad campaigns and how data visualization helps each of them find data in their campaigns much faster. Claude […]

Better Whisky Drinking Through Data Science

Nanigans is known for its hardworking, fun-loving culture so our love of Whisky Data Science should come as no surprise. This post is a discussion and visualization of the tasting profiles of Scotch whisky from 86 distilleries. We use a form of dimensionality reduction to create a tasting map that shows similarity between different whiskies. As a big fan of the amazingly smoky Laphroaig from Islay, I’d also like to identify some good candidates for my next Scotch to try. […]