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Tag : Data

Anatomy of a Growth Marketer: Kevin Hsu

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Savvy companies are building in-house teams to manage their most important marketing channels. They recognize that outsourcing leads to missed opportunities, and they care enough about the customer journey to train and invest in talent that can maximize insights gathered from data. Great in-house advertisers are the lifeblood of digital business growth. They are methodical and analytical, using results from real-time […]

5 Myths of In-House Advertising, Debunked

Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven […]

Facebook Ad Account Import: Onboarding at the Click of a Button

One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is […]

4 Insider Tricks For Leveraging Performance Analysis

Once Nanigans clients are comfortable using our software, they tend to spend a lot of time using our business intelligence tool, Performance Analysis. In fact, over 50% of all client events within Ad Engine occur there, between analyzing overall campaigns, setting up targeting and creative, to optimizing ad campaigns at scale. While most Performance Analysis enthusiasts are familiar with commonly used features and use cases, we thought it might be helpful to highlight some lesser known tips and tricks. Trick […]

Nanigans’ Ad Engine Ranked Top SaaS Marketing App for Data Liberation

This week Backupify, the leading third-party backup tool, released rankings for its annual Data Liberation Awards. Nanigans is excited to announce that our Ad Engine was ranked 5th on data liberation in the SaaS Marketing Application category — higher than Twitter and just below our friends at Facebook! Data liberation refers to the ability of software and applications to allow its users to extract their data in an easy and usable way. Backupify examined the top 50 SaaS applications across […]