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Tag : Data

Profit-Driven Advertising: Can It Empower Your Marketing Team?

This article originally appeared on IBM’s THINK Marketing blog. Does your marketing team track the true cost of digital advertising and the revenue driven by it? In today’s world of advanced analytics and cross-channel tracking, there’s no reason not to use profit, instead of cost, as a true north for your online advertising efforts. Historically, CEOs have regarded advertising as an expense instead of a revenue generator. However, as marketing teams are beginning to place more of a focus on […]

Attribution Update: 39% of View-Through Installs Come in First Hour

In late September, Facebook introduced view-through attribution for app install advertisers, with the aim of improving app ad attribution beyond  ad clicks that occur instantly. Soon after Nanigans began cataloguing this previously unavailable data, allowing customers to examine and incorporate it into their advertising campaign management strategies. With the aim of determining the frequency of view-through app activity, we examined install activity driven by all Mobile App Install-type ads across Nanigans’ advertiser base, separating out installs referred by a click versus […]

The Playbook: Minimizing Complexity in Digital Advertising

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Imagine that you’re advertising many products under one umbrella; some products are far more valuable than others, the creative is regulated by law, and people who click on your ads may convert days if not weeks down the line. In this […]

Anatomy of a Growth Marketer: Evelyn Tong, Dashlane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Dashlane is an award-winning and highly praised brand in the password manager and digital wallet space. Its simple yet advanced identity, security and payments solutions have attracted 4.5 million users worldwide and landed the company features in The New York Times, TechCrunch and Fast Company. What’s it like to market one of Google’s “best apps of 2015”? We asked Evelyn Tong, Senior Paid […]

4 Data-Backed Video Advertising Best Practices

This post previously appeared in MarketingLand.  Video has caught on with performance advertisers across industries, but as the ad format becomes much more prevalent, it’s arguably harder to break through to users themselves. Digital marketers need to be keenly aware of what gets attention and generates conversions. Here are several video advertising best practices, with some of our latest data to back them up: 1. Don’t Neglect The Thumbnail To capture user attention within the context of a social media […]