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Tag : desktop

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing  3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]

Website Custom Audiences Enable Online Retailer to Achieve 3% CTR [Case Study]

Ad automation software can bring wonderful advantages to in-house marketers; time savings, scaling capabilities and easy analysis of data, both high-level and in-depth, are just the beginning. As a campaign strategy, Website Custom Audiences unite all three of these benefits. With WCAs, you only need to sync customer behavior on your site with your Facebook account once; the data will continue to feed as you receive new visitors. You don’t need to stop there, either — once your best customers […]

Facebook Mobile vs. Desktop

Marketers make a lot of choices on a daily basis, and the information they act on changes frequently. In an effort to keep the advertising industry straight, we’re launching a new series of blog posts, affectionately titled “Versus.” Here we will discuss two sides of Facebook advertising, and how each can help your brand. More than half of Facebook users visit the social network every day. Since we’re talking about 1 billion users, that’s a huge number. When you consider […]

Facebook Introduces Premium Video Ads for Brands

Back in December, Facebook announced that it was experimenting with autoplay video — specifically, 15-second ad spots that would play right in desktop and mobile News Feeds. Autoplay videos are designed to run for short periods of time and reach large audiences, making Lionsgate and its young adult action movie Divergent an attractive choice for Facebook’s initial market testing. Yesterday a blog post revealed the next phase: bringing brands into the fold. According to Facebook’s For Business page, Premium Video […]

Facebook Mobile App Install Ads – Early Results

Today, Facebook announced that its mobile app install ad units are out of beta, citing early feedback from us here at Nanigans alongside various mobile app developers like Kabam and Fab. With support for Facebook mobile app install ads, below are early performance results from mobile app install ad campaigns run through Ad Engine. CPCs, CTRs and Volume Nanigans is seeing mobile app install ad campaigns with average CPCs ranging from $0.18 – $0.60. In some instances, Nanigans has seen […]