Menu

Tag : desktop

The Playbook: Mobile Advertising By the Numbers

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there? In this episode of […]

Carousel Ads: One Product, Many Angles

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. There’s a common misconception from online advertisers with only one product that the Carousel Ad unit does not make sense for them. They’re used to seeing the kind of retail ad pictured below: We’ve seen some pretty creative example, however, of advertisers leveraging the unit to feature one product, an app, or a lifestyle image as opposed to multiple products […]

Social Media Marketing PSA: Know Your Ad Environment

Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it’s evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there’s been a lot of buzz around the new Apple Watch; specifically, which brands have launched inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% […]

Why All Marketing is Now Mobile Marketing

Programmatic. Viewability. Omnichannel. Big data. The advertising industry loves buzzwords. Buzzwords capture what’s trending in the minds of digital marketers and offer a common language for conversations around the next big thing. “Mobile” has been a buzzword for ages, always touted as the next revolution in advertising. But it’s 2015, and it’s official: the mobile majority isn’t coming; it’s already here. For years, as smartphones and tablet growth has exploded across the globe, the importance of considering mobile as part […]

Cross-Device Tracking For a Multi-Touch World

We may be living in a mobile-first marketing world, but the customer journey is by no means limited to portable devices. Just because a user clicked on your mobile ad from their phone or tablet doesn’t mean they also won’t monetize on their desktop, or offline. Fortunately, Nanigans can track across devices to help paint a clearer picture of user activity and lifetime value. User-level tracking Nanigans tracking works on a user level, rather than ad level basis. This means […]