Tag : Engagement

Featured Image - Facebook Reactions

How Will Facebook’s New Reactions Affect Digital Advertisers?

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you’ve logged on to Facebook recently, you’ve probably noticed a major change to the site’s “Like” button. Instead of simply indicating if they liked a post, users can now indicate if that post left them amused, sad, surprised, angry or in stitches. Although this feature is still very new, it will definitely have an impact on businesses and the […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]

Facebook Mobile Advertising: 8 Best Practices By Ad Type

As the top smartphone app of 2013, Facebook mobile continues to dominate in the downloads department. Considering that 50% of mobile phone users are using mobile as their primary Internet source, and 80% of mobile time is spent in apps, the social network’s laser focus on mobile devices isn’t likely to disappear any time soon. We’ve identified mobile advertising as an immense growth opportunity for performance marketers who are willing to take the plunge. Here’s how you can do it. […]

facebook cyber monday

Cyber Monday Same Day ROI Up 377% On Facebook [Study]

Online shopping on Cyber Monday was the biggest online shopping day in history this year with a 20.6 percent increase in online sales.   Several studies cited Facebook as the most effective social network for driving shoppers to retailer websites and for delivering the highest number of conversions. Nanigans’ data mirrors these trends.  We compared the relative performance of Facebook desktop advertising campaigns managed with our Ad Engine software during the Thanksgiving through Cyber Monday shopping weekend with last year.  The […]