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Tag : Facebook Ad Targeting

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How Custom Audiences Drive Revenue for Facebook and Instagram Advertisers

Many marketers overlook the importance of customer retention in favor of user acquisition, though the truth is that both strategies are important to maintaining revenue growth. Whether you’d like to prompt a level 5 user to make an in-app mobile game purchase or buy a sweater that they’ve looked at on your retail website, Facebook and Instagram both make it easy to retarget current customers with Custom Audiences. What Is A Custom Audience? A Custom Audience is an ad targeting option […]

Why You Should Take Advantage of Facebook’s Multicultural Affinity Targeting

The United States is becoming more multicultural each year. According to the latest Census, Hispanics, African Americans and Asian Americans make up one-third of the current US population, and minorities are on their way to becoming a majority of Americans by 2043. Marketers are increasingly recognizing the business imperative behind targeting these multicultural consumers as they are growing not only in number, but in influence as well. To help companies take advantage of this demographic shift, our team developed a […]

Nested Lookalike Audiences: How To Avoid Two Major Digital Advertising Pitfalls

A few months ago, we posted about the powerful effects of pairing Facebook’s Custom Audiences (people who have expressed interest in your brand) with Lookalike Audiences (people who behave similarly to the aforementioned cohort). Our direct response customers are seeing a lot of success with this combination, and it comes highly recommended as a best practice from our account managers. However, there is one major caveat to the approach that all digital marketers should be aware of: Cannibalization. Say you’re […]

4 Tips For Targeting Shoppers On Facebook This Holiday Season

It’s that time of year again!  Holiday shoppers are scrambling to make their purchases and Facebook marketers are wondering how many targeting combinations they are going to need to achieve their goals.  With over a googol targeting combinations on Facebook, being able to focus on the best targeting combinations can mean the difference between success and failure.  Here are four targeting best practices to ensure your Facebook ad campaigns thrive during the busy holiday shopping season. 1. Custom Audiences & […]

A Googol Ways to Target Your Audience and It’s Not on Google

A little known fact—Google was named after the number googol—a number with a 100 zeros following it: A million: 1,000,000 A billion: 1,000,000,000, A googol: 1,000,000,000,000,000,000 …. 000 (one-hundred zeros!) Facebook offers a number of ways for brands to message to their intended audience through paid advertising—demographic, partner categories, and custom audiences are just a few. What most marketers don’t realize is that there are nearly an endless number of options for targeting on Facebook. But just how many total […]