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Facebook Advertising Trends

Facebook Advertising Trends – Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013

The final quarter of 2013 was the largest spending period in Facebook advertising history, according to the latest data from Nanigans’ clients.  Fueled by a record December for online shopping as well as an influx of new mobile device owners, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs. Some of our key findings for Q4 2013 include: A double digit YOY increase in Facebook advertising spend […]