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Tag : Facebook advertising benchmarks

Facebook Advertising Trends

Facebook Advertising Trends – Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013

According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs. Some of our key findings for Q4 2013 include: An increase in revenue per click by 27% YOY while cost-per-clicks decreased by 7% 45% of Nanigans Q4 2013 ad spend was from mobile, up from 12% in Q4 2012 Females earned the most revenue per click ($.50 higher than […]