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Tag : Facebook advertising benchmarks

Facebook Advertisers Enjoy Strong Q3 Thanks to Mobile, Video and Dynamic Ad Growth [Benchmark Report]

More than ever, Facebook has become an essential channel for profit-driven advertising. The latest trends from Q3 2017 show how marketers are maximizing every opportunity to drive revenue growth across its global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights how mobile, video, and dynamic ads were the big stories of last quarter. When it comes to mobile video ads, Mark Rabkin, Facebook’s VP of Ads and Business Platform, says that marketers should “measure results, not […]

featured image - q4 2016 Facebook Advertising Benchmark Report SlideShare

Q4 2016 Facebook Advertising Benchmark Report [SlideShare]

Q4 is a competitive and profitable time for Facebook advertisers. The holiday shopping season means that marketers in all industries have an opportunity to drive revenue among a large audiences of potential customers. For performance marketing teams using Nanigans, last quarter was a banner year. Adoption of dynamic and mobile video ads skyrocketed, while ecommerce advertisers achieved impressively high returns. For Q4 insights that can fuel your own data-driven Facebook advertising in the year ahead, take a look at the […]

Facebook Advertising Trends

Facebook Advertising Trends – Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013

According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs. Some of our key findings for Q4 2013 include: An increase in revenue per click by 27% YOY while cost-per-clicks decreased by 7% 45% of Nanigans Q4 2013 ad spend was from mobile, up from 12% in Q4 2012 Females earned the most revenue per click ($.50 higher than […]