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Tag : Facebook advertising benchmarks

featured image - q4 2016 Facebook Advertising Benchmark Report SlideShare

Q4 2016 Facebook Advertising Benchmark Report [SlideShare]

Q4 is a competitive and profitable time for Facebook advertisers. The holiday shopping season means that marketers in all industries have an opportunity to drive revenue among a large audiences of potential customers. For performance marketing teams using Nanigans, last quarter was a banner year. Adoption of dynamic and mobile video ads skyrocketed, while ecommerce advertisers achieved impressively high returns. For Q4 insights that can fuel your own data-driven Facebook advertising in the year ahead, take a look at the […]

Facebook Advertising Trends

Facebook Advertising Trends – Biggest Quarter Ever for Paid Facebook Advertising in Q4 2013

According to data from Nanigans’ clients in Q4 2013, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs. Some of our key findings for Q4 2013 include: An increase in revenue per click by 27% YOY while cost-per-clicks decreased by 7% 45% of Nanigans Q4 2013 ad spend was from mobile, up from 12% in Q4 2012 Females earned the most revenue per click ($.50 higher than […]