Posts tagged " Facebook campaigns "
This article was originally published on Social Media Today. Back in April, we published a blog article entitled How to Spend a Million Dollars in One Day on Facebook. We received an overwhelming amount of positive feedback, so we decided to continue the “million dollar” series and this time we’re tackling revenue. The campaign management ...Continue Reading
Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages. With this global user base and a real-time ad marketplace, many marketers face a dilemma in ...Continue Reading
Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network. With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad ...Continue Reading