Items tagged Facebook campaigns

May 28, 2013 CMO Strategy, Social Media

How to Generate One Million Dollars in Revenue on Facebook

This article was originally published on Social Media Today. Back in April, we published a blog article entitled How to Spend a Million Dollars in One Day on Facebook. We received an overwhelming amount of positive feedback, so we decided to continue the “million dollar” series and this time we’re tackling revenue. The campaign management ...

February 15, 2012 Data, Case Studies & Insights

Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC [Infographic]

Part of Facebook’s draw in being such a transformational media platform for advertisers lies in its global connectivity. 75 percent of Facebook’s 845 million active users live outside the United States, with the social network supporting 70 different languages. With this global user base and a real-time ad marketplace, many marketers face a dilemma in ...

October 24, 2011 Data, Case Studies & Insights, Social Media

Brands Beyond the Page Like: Toyota, Heinz, Universal Pictures

Last week three big brands released innovative Facebook campaigns that demonstrate how traditional brand marketers are moving beyond the Page Like in their advertising efforts on the social network. With these campaigns being developed through their respective ad agencies, it was fitting that STRATA also released their quarterly report last week, showing that 89% of ad ...