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Tag : Facebook Exchange

Introducing Multiple Product Feeds for Facebook Exchange

The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current advertising on FBX one step further to generate real business results. Let’s look at two individuals shopping for new TVs – we’ll […]

Facebook Exchange is a lot like the stock market.

FBX, or: How I Learned to Stop Worrying and Love RTB

According to a new study released by the Association of National Advertisers, many client-side marketers are unaware of what programmatic buying is or how it can be applied to campaigns. This lack of awareness is surprising given the clear advantage provided by real-time bidding; namely, the chance to serve up a high volume of ads using up-to-the-moment targeting to reach customers who have expressed a strong interest in similar products and services. Since Facebook unrolled real-time bidding platform Facebook Exchange […]

Facebook Exchange Dynamic Image Resizer Increases ROI by 30%

Using the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the ability to dynamically display News Feed ad creative at an individual SKU level. This is beneficial for advertisers because it offers them the ability to show more relevant ads to consumers who have previously signaled intent on their website. For advertisers leveraging dynamic creative product feeds, Nanigans recently introduced its Dynamic Image Resizer, allowing marketers to dynamically resize ad images in the News Feed. The results so far are […]

Insider’s Guide to Retargeting with Facebook Exchange [eBook]

Retargeting has become a must-have component of any performance marketing campaign as marketers have discovered the extraordinary value of reaching the 98% of consumers who didn’t convert on their first visit to a website. At the same time, Facebook has emerged as a powerful advertising channel boasting more than 1 billion users globally. Facebook won over advertisers with its innovative targeting capabilities and native ad units that performed exceptionally well because of their centralized location, ability to scale and high engagement rates. To capitalize […]

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Why Advertisers are Flocking to Facebook Exchange

People visit a website, leave, and then they go to Facebook. eCommerce, gaming and travel marketers looking to target customers who contemplated a purchase on their site but didn’t complete their transaction are flocking to Facebook Exchange or FBX, to capitalize on intent shown on their website and to maximize revenue. As Facebook pushes more ad space into its RTB marketplace, there are signs that advertisers are coupling both the native Facebook Ads API to generate demand and FBX to […]