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Tag : Facebook mobile campaigns

3 Reasons To Invest In Facebook Mobile Advertising

No longer an afterthought, mobile advertising is in the process of stealing the spotlight from desktop. If your Facebook advertising plan doesn’t include mobile, then you’re missing out. Here’s why: 1. Mobile beats out desktop usage It’s not a surprise that mobile has become a massively popular channel, but did you know that it’s actually more popular than desktop? In 2014, the amount of mobile users surpassed the amount of desktop users, according to comScore. As you can see from the chart […]

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

facebook mobile ad

7 Ways to Improve Your Facebook Mobile Ad CTRs

Mobile app marketers are quickly recognizing the power of Facebook’s mobile News Feed to power app discovery and distribution. The social network uniquely combines unparalleled reach (over 680 Million mobile users), with rich targeting data and ad units designed specifically for driving mobile app downloads. With these Facebook mobile ads units, marketers with apps and games of all sizes across any category have the opportunity to meet their volume and distribution goals. As mobile app marketers everywhere shift their dollars […]